Lead Marketing

2週間前

Tokyo Harley-Davidson Motor Company

Auto req ID: 22489
Title: Lead Marketing
Job Function: Marketing
Location: TOKYO
Additional Location:
Company: Harley-Davidson Motor Company
Full or Part-Time: Full Time
At Harley-Davidson, we are building more than machines. It's our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

Our International Markets are focused on creating an inclusive and expanding rider community that appeals to new and existing riders. We strive to deliver an H-D experience with an unequivocal customer focus.

From the UK to Singapore and many places in between, our employees are essential to our success. Our efforts are concentrated on the highest priority markets, primarily North America, Europe and parts of Asia Pacific. We have concentrated our resources in-market for maximum impact in line with our future strategy. Our regional offices and in-market teams have the freedom within a clearly defined framework to make decisions to drive their business. In-market teams are agile and equipped to understand consumer needs, provide focused attention to dealers, and respond more quickly to local market conditions.

Job Summary
The
Marketing Lead
is the subject matter expert for marketing activities related to
Public Relations, Events, and Brand Engagement
across key business areas including
Parts & Accessories, General Merchandise, and Motorcycles
. This role is central to leading the execution of approved marketing strategies, with a strong focus on
event planning, media relations, and customer experience initiatives
that elevate brand presence and drive consumer engagement.

The Marketing Lead collaborates closely with local and regional stakeholders to ensure alignment and integration of marketing efforts, optimizing the impact of campaigns and assets across multi-channel platforms. The role is instrumental in delivering high-impact events, managing external communications, and creating memorable brand experiences for consumers and HOG members.

Job Responsibilities

  • Lead the planning and execution of high-impact consumer and HOG events, ensuring alignment with brand strategy and delivering exceptional experiences.
  • Manage public relations activities, including media outreach, press releases, and coordination with PR agencies to enhance brand visibility and reputation.
  • Oversee the marketing budget for assigned areas, ensuring effective allocation of resources to maximize ROI.
  • Promote positive consumer, chapter, events and HOG member relationships through management of Customer Experience programs.
  • Negotiates contracts with vendors and suppliers to meet the requirements of all aspects of consumer and HOG events and programs.
  • Works with Lead of Retail Marketing and other stakeholders to deliver marketing for related promotions and support for overall customer experience & HOG operation.
  • Develop and implement customer experience initiatives, with a focus on engaging Outreach consumers and strengthening brand loyalty.
  • Partner with Retail Marketing and Sales teams to align promotional efforts and enhance the overall customer journey.
  • Monitor and analyze customer feedback, market trends, and competitive activity to inform strategic decisions and continuous improvement.
  • Champion innovative approaches to brand engagement, ensuring Harley-Davidson remains relevant and resonant with diverse consumer segments.

Education Requirements
High School Diploma or Equivalent Required

Education Specifications
Bachelor's Degree in relevant fields preferred

Required
Experience Requirements

  • This job typically requires a minimum of 6-8 years of related experience.
  • Strong proficiency in English is required to effectively liaise with regional stakeholders.
  • Possesses a strong internal and external customer focus.
  • Experience in high volume project planning and complex problem solving.
  • Excellent facilitation, presentation, and written communication skills.

Preferred

  • Experience working with motorcycles.
  • Proficient in Adobe Creative Suite.

Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.

We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson (here).

Direct Reports: Yes
Travel Required: %
Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer
Relocation: This position is not eligible for relocation assistance

  • PH Consumer Marketing Lead

    1ヶ月前

    Tokyo Philips ￥10,000,000 - ￥12,000,000 per year

    フィリップスの消費者向け製品のマーケティング戦略チームをリードし、日本市場でのブランド成長と売上拡大に貢献する重要な役割です。 · グローバル戦略に基づく製品イノベーションおよびコミュニケーション戦略の策定・実行 · 消費者体験ジャーニーの分析とマーケティング目標の設定 · R&Dとの連携による製品価値提案の設計 · 製品ポートフォリオ戦略及び価格戦略の策定と財務的な持続可能性の確保 · ブランドポジショニングとビジュアルアイデンティティの一貫性維持 · グローバル戦略のローカライズとローカルメディア対応 · 消費者・市場・競合インサイトの収集と活用 · ...

  • Disease Marketing Specialist(Oncology Lead)

    1週間前

    Tokyo Roche ￥8,000,000 - ￥12,000,000 per year

    Rocheは、スイスのバーゼルに本拠地を置き、世界100カ国以上でビジネスを展開しているヘルスケアのグローバルカンパニーです。この会社では、「医薬品事業」と「診断薬事業」の2つの事業を主軸とし、革新的な薬剤や疾患の早期発見や正確な検査のための診断関連機器・試薬などのソリューションを通じて、幅広い領域で医療に貢献しています。また、この会社にはグループ全体の中核となる戦略である「個別化医療」を推進するため、その能力が必要です。新しい製品やサービスを作成し続けます。 · ...

  • S&RC Japan Marketing Lead

    2ヶ月前

    Tokyo Philips ￥1,250,000 - ￥2,200,000 per year

    フィリップス・ジャパンは、グローバルヘルスケアリーダーとして、革新的な医療ソリューションを通じて人々の健康とウェルビーイングの向上に貢献しています。SRC(Sleep & Respiratory Care)事業部では、特に在宅医療分野を担い、睡眠時無呼吸症候群(SAS)や神経筋疾患、慢性呼吸器疾患に対する検査器や治療器を中心に、患者様の検査・治療、QOL向上と医療現場の効率化を支援しています。 · 市場戦略の策定と推進 · 市場、顧客、競合のインサイトを収集・分析し、年間マーケティング計画に反映 · 優先セグメントに対する製品・サービス・ソリューションの ...

  • Lead Direct Marketing

    2週間前

    Japan Hilton Grand Vacations ￥2,500,000 - ￥5,000,000 per year

    Lead Direct Marketing · チームメンバーの模範となるような高い水準での業務遂行 (受電業務/メール対応業務を含む) · ダイレクトマーケティング、所属チームおよびエージェント個人の目標達成のサポート · チームメンバーに対するコールモニタリング、コーチング、トレーニング、OJTの実施のサポート · チームメンバーに対する質疑応答、システム操作指導 · 苦情やイレギュラー案件のエスカレーション対応 · 効果的なコミュニケーションやフィードバックを用いたエージェントのモチベーション管理 · 所属チームのアクションプランの実行のサポート ...

  • マーケティングコミュニケーションリード|Marketing Communications Lead

    4週間前

    Tokyo パーソルキャリア株式会社 BRS ￥900,000 - ￥1,200,000 per year

    学術・教育・販促活動の運営および管理をお任せします。マーケティングで各製品を担当するプロダクトマネージャー目指せます。マーケティングコミュニケーションのスペシャリストとして専門性を極めたい方、またキャリアパスとして将来的にマーケティングで各製品を担当するプロダクトマネージャーを目指す志向をお持ちの方からのご応募お待ちしております · 製品に関するパンフレットなど宣材物の企画制作と進行管理、在庫管理および運用 · 医療従事者向けのウェビナーや講演会など教育イベントの運営、管理、および契約手続き · 上記制作物やイベントを、デジタルマーケティングの仕組みを活 ...

  • Marketing Lead

    2週間前

    Tokyo, Japan Unravel Carbon ￥900,000 - ￥1,200,000 per year

    As the Marketing Lead for Unravel Carbon, you will drive diverse marketing initiatives with the primary responsibility of generating a qualified pipeline for the sales team. · Marketing Strategy & Execution: Develop and execute marketing strategies that align with Unravel Carbons ...

  • Marketing Lead

    2週間前

    Tokyo TikTok ￥15,000,000 - ￥25,000,000 per year

    The Global Operations team at TikTok Gaming is a high-impact group focused on accelerating gaming content across the platform. · Lead TikTok's marketing presence at key global gaming events.Own the go-to-market strategy for new gaming products.Craft and maintain the official glob ...

  • Lead Marketing

    5日前

    TOKYO Harley-Davidson Motor Company ￥65,000 - ￥110,000 per year

    The Marketing Lead is the subject matter expert for marketing activities related to Public Relations, Events, and Brand Engagement across key business areas including Parts & Accessories, General Merchandise, and Motorcycles. · Lead the planning and execution of high-impact consu ...

  • Lead Marketing

    2週間前

    Tokyo Harley-Davidson Motor Company ￥2,500,000 - ￥5,500,000 per year

    + Job Summary: The Marketing Lead is responsible for leading marketing activities related to Public Relations, · Events, · and Brand Engagement across key business areas. · Lead event planning media relations customer experience initiatives. · ...

  • POC Marketing Lead

    2ヶ月前

    Nishitokyo, Tokyo Siemens Healthineers ￥14,000,000 - ￥17,000,000 per year

    病院およびクリニックでの医療従事者の課題、成し遂げたいアウトカムを理解し、そのソリューションとしてPOC (point of care)製品やサービスを提供することにより、結果的に患者さんの人生を豊かにし、延いては今後更に変化していく日本の医療体制に寄与する。 · ...

  • Trade Marketing Lead

    2ヶ月前

    Tokyo Opella ￥6,000,000 - ￥12,000,000 per year

    Drive the brand planning process to translate high-level brand strategies into actionable customer execution plans, ensuring seamless integration across trade channels for maximum impact and sales uplift. Create and implement comprehensive perfect store guidelines and playbooks, ...

  • Field Marketing Lead

    2ヶ月前

    Tokyo, Tokyo Contentsquare ￥9,000,000 - ￥12,000,000 per year

    Contentsquare is looking for a Field Marketing Lead to join our team and play a key role in driving pipeline and customer engagement for the Japan market. · Adapt and implement the Japan marketing plan in line with global priorities with the objective of driving pipeline for the ...

  • Marketing Project Lead

    2週間前

    Tokyo, Japan AheadGroup ￥3,500,000 - ￥8,000,000 per year

    Ahead Group is seeking a Marketing Project Lead / Planner to join a leading client in the digital marketing sector. · The ideal candidate will lead strategic planning and execution of marketing platform initiatives, · driving stakeholder alignment, · project management, · and cro ...

  • Market Access Lead

    2週間前

    Tokyo, Japan Biogen ￥4,000,000 - ￥12,000,000 per year

    Market Access Lead will develop and execute market access strategy and programs to maximize company products values in line with global strategy. · Develop Market Access strategy to maximize company products values in line with global strategy. · Execute Market Access strategy an ...

  • Field Marketing Lead

    1ヶ月前

    Tokyo La French Tech Taiwan ￥8,000,000 - ￥15,000,000 per year

    Contentsquare is the all-in-one experience intelligence platform designed to be easily used by anyone who cares about digital journeys. With our flexible and scalable platform, organizations quickly get a deep understanding of their customers' whole online journey. · Adapt and im ...

  • Market Access Lead

    1ヶ月前

    Tokyo Biogen ￥4,000,000 - ￥8,000,000 per year

    Development and Execution of Market Access Strategy and programs marketed products and new products launch · Develop Market Access strategy to maximize company products values in line with global strategy. · Execute Market Access strategy and programs to maximize company products ...

  • Marketing Lead, Japan

    5日前

    Greater Tokyo Area Eucalyptus $60,000 - $120,000 per year

    We're looking for a bold, strategic Marketing Leader to accelerate one of Eucalyptus' fastest-growing brands in Japan. You will own full-funnel marketing and manage an eight-figure USD annual budget. · 10+ years in high-growth marketing (agency or D2C/e-commerce) · Deep understan ...

  • Field Marketing Lead, Japan

    5日前

    Tokyo, Tokyo Asana ￥3,000,000 - ￥6,000,000 per year

    The Asana marketing team is focused on driving growth and building a brand that customers love. We focus not only on driving ARR/pipeline and acquiring users, but also on creating content and campaigns targeted to net new accounts and also nurturing existing teams and driving the ...

  • Marketing & Insights Japan Lead

    13時間前

    Tokyo, Japan Cargill ￥6,000,000 - ￥12,000,000 per year

    The Marketing and Insights Lead will execute marketing and insights activities related to strategic customers, consumers, brands, products, categories, market trends, business intelligence and competitive intelligence. · Execute the defined marketing and insights plans across pro ...

  • Field Marketing Lead, Japan

    2週間前

    Tokyo Asana ￥4,000,000 - ￥8,000,000 per year

    The Asana marketing team is focused on driving growth and building a brand that customers love. We focus not only on driving ARR/pipeline and acquiring users, but also on creating content and campaigns targeted to net new accounts and also nurturing existing teams and driving the ...

  • Lead Marketing

    2週間前

    Tokyo Harley-Davidson Motor Company ￥4,800,000 - ￥7,200,000 per year

    + Job summary +The Marketing Lead is the subject matter expert for marketing activities related to Public Relations, Events, and Brand Engagement across key business areas including Parts & Accessories, General Merchandise, and Motorcycles.+ · + The role is instrumental in delive ...