Auto req ID: 22489
Title: Lead Marketing
Job Function: Marketing
Location: TOKYO
Additional Location:
Company: Harley-Davidson Motor Company
Full or Part-Time: Full Time
At Harley-Davidson, we are building more than machines. It's our passion and commitment to continue the evolution of this storied brand and heighten the desirability of the Harley-Davidson experience. To keep building our legend and leading our industry through innovation, evolution, and emotion we need the best and brightest talent. We stand for the timeless pursuit of adventure. Freedom for the soul. Are you ready to join us?

Our International Markets are focused on creating an inclusive and expanding rider community that appeals to new and existing riders. We strive to deliver an H-D experience with an unequivocal customer focus.

From the UK to Singapore and many places in between, our employees are essential to our success. Our efforts are concentrated on the highest priority markets, primarily North America, Europe and parts of Asia Pacific. We have concentrated our resources in-market for maximum impact in line with our future strategy. Our regional offices and in-market teams have the freedom within a clearly defined framework to make decisions to drive their business. In-market teams are agile and equipped to understand consumer needs, provide focused attention to dealers, and respond more quickly to local market conditions.

Job Summary
The
Marketing Lead
is the subject matter expert for marketing activities related to
Public Relations, Events, and Brand Engagement
across key business areas including
Parts & Accessories, General Merchandise, and Motorcycles
. This role is central to leading the execution of approved marketing strategies, with a strong focus on
event planning, media relations, and customer experience initiatives
that elevate brand presence and drive consumer engagement.

The Marketing Lead collaborates closely with local and regional stakeholders to ensure alignment and integration of marketing efforts, optimizing the impact of campaigns and assets across multi-channel platforms. The role is instrumental in delivering high-impact events, managing external communications, and creating memorable brand experiences for consumers and HOG members.

Job Responsibilities

• Lead the planning and execution of high-impact consumer and HOG events, ensuring alignment with brand strategy and delivering exceptional experiences.
• Manage public relations activities, including media outreach, press releases, and coordination with PR agencies to enhance brand visibility and reputation.
• Oversee the marketing budget for assigned areas, ensuring effective allocation of resources to maximize ROI.
• Promote positive consumer, chapter, events and HOG member relationships through management of Customer Experience programs.
• Negotiates contracts with vendors and suppliers to meet the requirements of all aspects of consumer and HOG events and programs.
• Works with Lead of Retail Marketing and other stakeholders to deliver marketing for related promotions and support for overall customer experience & HOG operation.
• Develop and implement customer experience initiatives, with a focus on engaging Outreach consumers and strengthening brand loyalty.
• Partner with Retail Marketing and Sales teams to align promotional efforts and enhance the overall customer journey.
• Monitor and analyze customer feedback, market trends, and competitive activity to inform strategic decisions and continuous improvement.
• Champion innovative approaches to brand engagement, ensuring Harley-Davidson remains relevant and resonant with diverse consumer segments.

Education Requirements
High School Diploma or Equivalent Required

Education Specifications
Bachelor's Degree in relevant fields preferred

Required
Experience Requirements

• This job typically requires a minimum of 6-8 years of related experience.
• Strong proficiency in English is required to effectively liaise with regional stakeholders.
• Possesses a strong internal and external customer focus.
• Experience in high volume project planning and complex problem solving.
• Excellent facilitation, presentation, and written communication skills.

Preferred

• Experience working with motorcycles.
• Proficient in Adobe Creative Suite.

Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience.

We offer an inclusive compensation package for all salaried employees including, but not limited to, annual bonus programs, employee discounts on motorcycles and related products, general merchandise, and more. We welcome everybody to join our family and be united no matter who you are or where you come from. Learn more about Harley-Davidson (here).

Direct Reports: Yes
Travel Required: %
Visa Sponsorship: This position is not eligible for visa sponsorship or visa transfer
Relocation: This position is not eligible for relocation assistance