ABOUT UNRAVEL CARBON

Unravel Carbon is an enterprise software that helps companies track and reduce their carbon emissions, focusing on Asia, based in Singapore.

It is the first AI-powered decarbonization platform in Asia that converts any companys accounting data into full supply chain carbon data in seconds, generates climate solutions automatically and auto-populates regulatory disclosure reports.

We aim to accelerate the participation of all companies, big and small, in the global fight against climate change. And we want to do it the 21st century wayautonomous, painless, and beautiful.

Unravel consists of a team of software engineers, data scientists, founders and climate experts with a passion for solving the worlds most pressing issueclimate change. Collectively, our leadership team has launched and invested in multiple companies and are now combining their experience and knowledge here at Unravel.

We are backed by some of the worlds best funds and investors, such as Y Combinator, Sequoia, Alpha JWC, Rebel Fund and Bradley Horowitz.

Unravel was founded in 2021 with headquarters in Singapore.

ABOUT THE ROLE

• As the Marketing Lead for Unravel Carbon, you will drive diverse marketing initiatives with the primary responsibility of generating a qualified pipeline for the sales team. You will own the strategy and execution of demand generation activities while enhancing Unravel Carbons presence and brand across Japan, Singapore, and the Asia-Pacific region, with potential involvement in the United States.

• This is a unique opportunity to enhance Unravel Carbons presence and contribute to our mission: to accelerate the worlds progress toward a zero-carbon economy, to integrate climate-driven decisions into global business practices, and to leave a habitable world for future generations.

• Collaborating with cross-functional teamsincluding founders/leadership, product design, business development, and external agenciesyou will lead efforts in areas such as lead generation, brand awareness, customer engagement, and partner engagement.

• A passion for climate-tech solutions and storytelling in this space is essential.
  
  

RESPONSIBILITIES

• Marketing Strategy & Execution: Develop and execute marketing strategies that align with Unravel Carbons mission to drive lead generation, customer engagement, and business growth.

• Brand Awareness: Increase brand awareness in Japan and globally through targeted campaigns, strategic partnerships, and innovative content strategies.

• Content & Brand Management: Create and adapt high-quality marketing content while ensuring brand consistency and enhancing Unravel Carbons visibility and reputation.

• Event Marketing: Plan and execute impactful events such as webinars, conferences, and trade shows to engage customers and partners while showcasing expertise.

• Performance & Digital Platform Management: Monitor key performance metrics and manage digital platforms to optimize marketing strategies and streamline operations.

• Partner Marketing:Build and manage strategic partnerships to co-create campaigns and initiatives that amplify reach and foster collaboration.

• Collaboration: Work closely with cross-functional teams, including leadership, product design, and business development, to align marketing efforts with organizational goals.

ABOUT YOU

• Proven experience in B2B SaaS marketing or related fields (minimum 3 years).

• Native-level fluency in both English and Japanese, with exceptional communication and collaboration skills to work effectively across diverse teams and regions.

• Proficient in LinkedIn and SEO strategies, with demonstrated ability to determine and focus on the most effective growth channels for Unravel Carbon.

• A self-starter with a can-do attitude, who will thrive in a fast-paced startup environment where you will be learning quickly, experimenting, and taking ownership to drive impact

• A systems-minded marketer who is comfortable leveraging AI tools to scale content creation, marketing automation, and outbound initiatives.

• A strong alignment with Unravel Carbons mission to accelerate the worlds progress toward a zero-carbon economy, to integrate climate-driven decisions into global business practices, and to leave a habitable world for future generations, along with a deep appreciation for our six core values.

• Based in Japan.

REQUIRED SKILLS

• Excellent visual communication and copywriting skills for various marketing channels.

• Proficiency in digital lead generation tools and data analysis.

• Experience with lead flow automation tools, preferably HubSpot, and related CRM systems.

• Experience managing websites, social media channels, and other physical and digital marketing assets.

• Ability to manage external providers to bridge resource and skill gaps efficiently.

• Capability to work vertically with directors and founders as well as horizontally with peers in a fast-growing startup environment.

YOUR WORK STYLE

• Analytical and detail-oriented, capable of extracting actionable insights from various data points to inform strategic decisions.

• Proactive self-starter who can prioritize tasks effectively and meet tight deadlines while maintaining independence.

• Collaborative team player who thrives in dynamic environments and works effectively across diverse teams.

• Creative thinker with the ability to solve problems innovatively, adapt quickly to changing circumstances, and think outside the box.

• Proposition-minded, able to communicate ideas in a sales and customer-centric way.

YOUR PREFERRED BACKGROUND

• Bachelors degree in Business, Marketing, Communications or a related discipline.

• Experience managing websites, social media channels, and other digital assets.

• Global mindset, but familiar with Japanese market and culture

WHAT WE OFFER YOU

• We offer an exciting challenge for a purpose-driven person who thoroughly enjoys learning and takes up responsibilities in a multi-cultural, primarily virtual, and pioneering organization.

• We nurture a culture that allows you to thrive, where your skills can be honed and your ideas will be heard, and where collaboration across teams and with global partners is the default.

• At Unravel Carbon, we are committed to cultivating a workplace that celebrates and values diversity, promotes equity, and ensures inclusion for all employees. Our commitment to DEI is foundational to our culture, guiding our actions, policies, and practices. We are committed to implement unbiased recruitment strategies, diverse candidate sourcing, and inclusive hiring practices to attract and retain talent from varied backgrounds.