Marketing Lead, Japan

4日前

Greater Tokyo Area Eucalyptus $60,000 - $120,000 per year

About Euc
We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.

Euc is the company behind
Juniper
, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our
published clinical research
shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story

  • 130% YoY revenue growth and 90% reduction in cash burn, with $100M+ raised from investors including BOND, NewView, Blackbird and Airtree.
  • Scaled to over 100,000 monthly active patients across our weight-management program.
  • Grew the UK patient base from 4,000 to ~40,000 and received selective NICE endorsement to provide services to the NHS.
  • Tailored our offering to over 5,000 patients in Germany and Japan

About The Role (What You'll Be Doing)
We're looking for a
bold, strategic Marketing Leader
to accelerate one of Eucalyptus' fastest-growing brands in Japan.

You Will Own

  • Full-funnel marketing (brand → performance → lifecycle → creative)
  • A team of 2–5
  • An eight-figure USD annual budget
  • The mission to scale from 1,000 → 50,000 patients per month by 2026

You Will

  • Drive the full marketing strategy across creative, performance, PR, CRM and brand
  • Manage capital allocation and optimise acquisition cost at scale
  • Build and lead a high-performing local team
  • Deliver trusted, culturally resonant messaging for Japanese consumers
  • Work cross-functionally with Product, Operations, and Clinical teams
  • Report directly to the General Manager Japan, with support from global functional leads

About You (Who You Are)
Experience and skills:

  • 10+ years in high-growth marketing (agency or D2C/e-commerce)
  • Deep understanding of Japanese consumer behaviour
  • Strong leadership experience — growing teams, coaching talent, setting performance standards
  • Confident directing creative that stands out in a conservative market
  • Strong analytical, operational and financial skills
  • Fluent, clear communicator (Japanese essential; English a plus)

Behaviours

  • Ownership mentality — you lead the mission, not just tasks
  • Ambitious and impact-driven — energised by big, meaningful goals
  • Calm under pressure — thrives in fast, high-growth environments
  • Curious, reflective, and data-driven
  • Creative yet rigorous — unafraid to push boundaries responsibly

Why you should join Euc
Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men's health and well-being, fertility, skincare, and preventative health.

Here's What Makes Joining Euc Unique

  • What's next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We're launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
  • Build something world-changing - We're on the path to becoming the world's largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
  • Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
  • Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
  • Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What's ahead in Japan?
Obesity in Japan is often overlooked. Although the country is seen as a "slim nation," the WHO recognises obesity for Asian populations from a BMI of 25 due to higher health risks at lower thresholds. Around 20% of adults receive obesity indicators during annual check-ups, yet many don't get access to ongoing, supportive care.

Euc is here to offer a more supportive path through:

  • Thoughtful, evidence-based clinical care
  • Ethical and responsible prescribing
  • Accessible, affordable treatment options
  • Warm, non-judgemental support for every patient

Our aim:
Help people in Japan live with confidence, vitality, and long-lasting wellbeing.

  • Grow with us globally - Get mentorship from leaders across Australia, the UK, Germany, and Japan while collaborating with top-tier teams in the Philippines and South Africa.
  • Shape your career - Access learning budgets (includes language learning), shadow peers in other teams, and learn from a global knowledge-sharing culture.
  • Work where wellbeing matters — Enjoy wellness budgets, mental health support through our Employee Assistance Program, annual health checks, flu shots, and work from anywhere policy,
  • Innovate with purpose - Work with state-of-the-art tools and contribute to bold, impactful solutions in healthcare.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

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