Performance Marketing Lead

2ヶ月前

Tokyo Lalamove
Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We off er customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it
Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 1600 employees spread across SEA and LATAM, our 10-year old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since
Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we diff erentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving
At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to fi nd the most innovative solutions for the world's delivery needs
Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a 'glocal' approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have ambition to build an international brand by establishing an even more global presence
Job Summary We're looking for an experienced Performance Marketing Lead to drive our user and driver acquisition strategy across Japan. As an on-demand logistics company, our success depends on connecting users with drivers effi ciently and cost-eff ectively through digital channels. You'll lead our performance marketing eff orts, and strategies to scale our rapid growth
This role is for someone who thrives in fast-paced, data-driven environments and wants to make a measurable impact. If you're passionate about growth, optimization, and building high-performing teams, we'd love to have you join us
Are you are up for it? Apply now and join us as #OneLalamove

What you'll do

  • Strategic Leadership & Planning
  • Develop and execute comprehensive performance marketing strategy aligned with company growth objectives and revenue targets
  • Work closely with the Marketing Manager to plan and optimize budget allocation across performance channels (SEM, paid social, display, programmatic) based on campaign performance and ROI analysis
  • Build quarterly and annual marketing roadmaps with clear KPIs, milestones, and success metrics
  • Present campaign performance, insights, and strategic recommendations to leadership and stakeholders
  • Identify and evaluate new growth channels and opportunities for user/driver acquisition

  • Cross-Functional Leadership & Collaboration
  • Act as the performance marketing subject matter expert and strategic partner across the organization
  • Influence stakeholders and drive alignment on performance marketing initiatives and priorities
  • Foster a culture of experimentation, data-driven decision-making, and continuous improvement across marketing functions

  • Campaign Management & Optimization
  • Oversee end-to-end execution of paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), programmatic display, and emerging platforms
  • Drive continuous optimization of campaigns to improve key metrics: CAC, LTV, ROAS, conversion rates, and retention
  • Implement advanced campaign strategies including audience segmentation, remarketing, lookalike targeting, and dynamic creative optimization
  • Manage bidding strategies and budget pacing to maximize efficiency and scale

  • Analytics & Performance
  • Establish and monitor key performance metrics and dashboards for user and driver acquisition
  • Implement multi-touch attribution models and conversion tracking infrastructure
  • Conduct deep-dive analysis to uncover insights and identify growth opportunities
  • Design and execute A/B tests and growth experiments to improve campaign performance
  • Monitor and optimize customer lifetime value (LTV) to customer acquisition cost (CAC) ratios

  • Growth & Innovation
  • Stay ahead of digital marketing trends, platform updates, and competitive landscape
  • Test new channels, ad formats, and targeting strategies to identify scalable opportunities
  • Build and refi ne customer personas based on data analysis and market research
  • Develop strategies to improve conversion rates across the entire user funnel
  • Partner with creative team to develop high-performing ad creatives and landing pages

    • What we seek

  • Experience & Expertise
  • Minimum 5-7 years of performance/growth marketing experience in e-commerce, tech, or on-demand industries
  • Proven ability to analyze campaign performance and recommend budget optimizations that deliver measurable ROI improvements
  • Experience owning end-to-end performance marketing strategy and execution independently
  • Demonstrated success scaling user acquisition in competitive markets

  • Technical Knowledge
  • Expert-level knowledge of performance advertising platforms: Google Ads, Meta Ads Manager, programmatic advertising
  • Deep understanding of digital marketing funnels, attribution models, and customer journey optimization
  • Advanced profi ciency with analytics tools: Google Analytics (GA4), Google Tag Manager, data visualization tools
  • Strong experience with A/B testing methodologies and experimentation frameworks
  • Hands-on experience with remarketing/retargeting, audience segmentation, and lookalike modeling
  • Working knowledge of SEO, content marketing, and conversion rate optimization

  • Analytical & Strategic Skills
  • Exceptional analytical skills with ability to translate data into actionable strategies
  • Strong understanding of key metrics: CAC, LTV, ROAS, CPA, conversion rates, retention
  • Experience building performance dashboards and reporting frameworks
  • Strategic thinker with ability to balance short-term wins with long-term growth objectives
  • Proven ability to identify growth opportunities and market gaps

  • Personal Attributes
  • Self-driven and highly autonomous with ability to own initiatives from strategy to execution
  • Excellent problem-solver with strong critical thinking skills
  • Comfortable working in ambiguous, fast-paced environments with minimal supervision
  • Proactive communicator who can influence stakeholders at all levels
  • Results-oriented with a growth mindset and passion for continuous learning
  • Strong multitasking abilities with excellent time management skills

  • Communication
  • Excellent command of English, both written and spoken
  • Native-level Japanese proficiency
  • Strong presentation skills with ability to communicate complex data to non-technical audiences

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