Tokyo Publicis Groupe Full time

Job Description

Primary responsibilities include:

  • Manage content for social media conversations and activities and actively participate in creating content for social channels.
  • Cultivate a social presence and activate community groups for client product divisions
  • Manage VOC (voice of the consumer) and escalate as necessary and appropriate; monitor conversations and user-generated comments and escalate to internal and client stakeholders as necessary
  • Post content for feeds and discussion-starter topics including writing status updates, tweets, blog posts, etc. in alignment with global/local client social strategies
  • Manage daily operations of page/channel including themes/skin/layout changes when appropriate
  • Maintain editorial calendars
  • Adhere to the standard practices guide for social channel responsibilities and guidelines
  • Review and respond to user-generated comments in order to foster a positive community and add value to the users' experience as outlined in the schedule
  • Enforce Social Media Guidelines as defined by global/local client social media strategies
  • Understand Influecner marketing and have worked with influecner campaigns if possible. .
  • May also be required to:

  • Identify, locate and engage advocates and influencers within the various social community sites to foster dialogue and allow discussions about client's products and promotions/campaigns
  • Pull and interpret data using a basic analytics report template during campaign/promotions to highlight key findings from social media forums; key areas of the report template may include:
  • Activity on pages/channel management
  • Performance
  • Community activity (fans, posts, comments, conversation topics, etc)
  • Moderation actions (posts, comments and content removal and/or banning)
  • Trends
  • Issues and escalation performed
  • Content opportunities
  • Qualifications

  • 3+ years of work experience, preferably in digital and/or social media marketing
  • Proven experience managing social media platforms or communities for brands
  • Digitally savvy/Social Native.
  • Active participation in wide variety of social media activities
  • Understand popular social networks including design, functionality and users
  • Affinity and passion for technology and consumer electronics, preferred; experience in blogging about consumer electronic products and gadgets a plus
  • Excellent writing skills
  • Excellent communication skills
  • Attention to detail
  • Must operate well in a matrix and multi-agency environment
  • Appreciative of creative product
  • Self-starter
  • Culturally sensitive
  • Level of maturity required
  • Travel to / from local client location on frequent basis (e.g., as much as daily) to engage internal stakeholders in support of VOC management


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