Japan – Communication Manager

7日前

Tokyo L'Oréal Jornada Completa

Key Job Accountabilities 主要職務

To implement the communication strategy in consistency with the international brand communication and local business strategy

Set a strict KPI with both qualitative and quantitative for each activity

Analyze traffic and social data, and based on the results, plan campaign and modify the contents

Manage SOB database in efficient way and utilize the data for action plans and support

Produce social media listening and engagement reports for internal and external teams to fuel insight development

Summarize insights and conversations to create actionable, operational reports that lead to optimization and efficiency in performance

Analyze and report on social community trending (pre and post) promotional launches to key internal stakeholders to ensure optimal customer satisfaction

Monitor and Analyze brand's and competitors' social/digital up-to date activities

Research and update real-time changeable trends in KOL mapping

Monitor budget on all directly managed activities

Manage external agencies to make them achieve the best performance

Define, evaluate and follow all social media activity with clear KPI

Analyze brand's and competitors' interactive activity to make recommendations to management

Co-work with other team(digital/CX) members to orchestrate °communication action plan

Collaborate with HQ communication team to optimize the actions in Japan

Help other team members and departments to achieve business target

Must Have Aspects 必須項目

More than year experience in Communication Marketing / PR ( Media, AD Agency and digital or PR roll in brands) or related experience as Products marketing in brand

Strong knowledge and experiences in advocacy and influcening.

Strong branding experience or interests especially in luxury industry, beauty or trend creating industries

Excellent networking skill & communication ability

Project management skill (strong planning and execution skill)

English fluency at business level, as well as Japanese at native level

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