Social Intelligence Manager

2日前

Tokyo Ogilvy

Job Overview

You will be a lead for the collection, consolidation, and strategic use of consumer data for the planning of branded social media content and engagement across the end-to-end consumer journey, leveraging the power of social listening.
You will be working for one of the most iconic global beverage accounts on the planet, consisting of a portfolio of some of the world's most popular drinks brands, to support their marketing campaigns in Japan.

Key Accountabilities

  • Oversee the Insight & Data analytics work and deliver reports that will help the client find new optimization opportunities with a focus on social media.
  • Craft data and insight that address client's business challenges and needs and lead other team members of various expertise to deliver that client need whether data is the final output or not.
  • Provide support to answer business questions around competitive intelligence, customer insight (especially how to design innovative ways to get consumer insight) and segmentation, business growth opportunities, and marketing effectiveness.
  • Help Social Media data interconnect with the wider business data workstreams – CRM, Paid Media, Customer Experience, etc.

    • Core Duties

  • Strategic planning and implementation of data collection, using social listening methodology and tools to support optimized social media content.
  • Translate marketing and business objectives/challenges into effective data collection and analysis strategy, approaches, and workflows.
  • Understand social listening data visualized on the dashboard accurately and generate utility insights.
  • Enable customer, market, channel, product, and brand understanding and deliver actionable insight to internal teams (account managers, strategist, technologists, PMs, and creatives) and/or clients.
  • Identify opportunities (markets, segments, products) leveraging data to help client's business growth.

    • Qualifications

  • Strong working experience with enterprise-level social listening tools such as Sprinklr, Netbase, BrandWatch
  • Experience interpreting consumer data visualized on a reporting dashboard to generate insights
  • Ability to 'humanize' data and unlock the value of data for clients and the rest of the agency
  • Required total years of professional experience: Minimum 5 years
  • At least 3 years of solid hands-on experience in data analysis, digital analytics, designing reports.
  • [Nice to have] Experience in CRM/user management/commerce data analytics and/or statistic modeling

    • Who you are

  • Data-driven
  • Collaborative
  • Passionate about consumer insight and business intelligence that can be mined from social media data
  • Comfortable presenting insights to a diverse group of colleagues and clients

    • Language Requirement

  • Japanese: Native / Business – must be able to fully understand the nuances, sentiments and tonality of social media conversations.
  • English: Business – must be able to make inquiries to global teams and discuss with internal stakeholders in English.

    • ====================================

    Job Overview ポジション概要

    ブランドのソーシャルメディアにおけるコンテンツとエンゲージメントを高めるために、ソーシャルリスニングの力を使って、消費者データの戦略的な収集と活用をリードしていただきます。

    世界で最も人気のある飲料ブランドのポートフォリオを擁するグローバル企業であるクライアントに対して、日本でのマーケティングを支援します。

    Key Accountabilities 主な責務

  • ソーシャルメディアに焦点を当て、インサイト及びデータ分析業務を統括し、新たな最適化の機会をクライアントが見出すのに役立つレポートを提供する。
  • クライアントのニーズを実現するために、クライアントのビジネス上の課題やニーズに対応するデータとインサイトを生成し、様々な専門知識を持つ他のチームメンバーをリードする。
  • 競合との差別化分析、消費者に関するインサイト(特にインサイトを得るための革新的な方法を設計する方法)、セグメンテーション、ビジネス成長機会、マーケティング効果に関するビジネス上の疑問に答えるためのサポートを提供する。
  • ソーシャルメディアのデータが、CRM、ペイドメディア、カスタマーエクスペリエンスなど、より広範なビジネスデータと相互接続できるようサポートする。

    • Core Duties 主な業務内容

  • ソーシャルメディアコンテンツを最適化するために、ソーシャルリスニングの方法論とツールを使用して、データ収集を戦略的に計画し実施する。
  • マーケティング及びビジネスの目的/課題を元に、効果的なデータ収集・分析に向けた戦略、アプローチ、ワークフローを設計する。
  • ダッシュボードに可視化されたソーシャルリスニングデータを正確に理解し、実用的なインサイトを提案する。
  • 消費者、市場、チャネル、製品、ブランドを理解し、実用的なインサイトを社内チーム(アカウントマネージャー、ストラテジスト、テクノロジスト、プロジェクトマネージャー、クリエイティブ)やクライアントに提供する。
  • クライアントのビジネス成長を支援するために、データを活用して機会(市場、セグメント、製品)を特定する。

    • Qualifications 応募条件

  • Sprinklr、Netbase、BrandWatchなどのエンタープライズレベルのソーシャルリスニングツールの実務経験
  • レポーティングダッシュボードで可視化された消費者データを解釈し、インサイトを生成した経験
  • データを "人間化 "し、クライアントやエージェンシーのためにデータの価値を解き放つ能力
  • 社会人経験:5年以上
  • データ分析、デジタルアナリティクス、レポート作成の実務経験:3年以上
  • 【あると尚可】CRM/ユーザー管理/コマーシャルに関するデータ分析および/または統計モデリングの経験

    • Who you are 求める人物像

  • データ重視
  • 周りと協力して取り組む
  • ソーシャルメディアデータから得られる消費者インサイトとビジネスインテリジェンスに情熱を持っている
  • 多様な同僚やクライアントに積極的にインサイトを提案する

    • Language Requirement 求められる言語スキル

  • 日本語:ネイティブ/ビジネス - ソーシャルメディアの会話のニュアンス、感情、トーンについて完全に理解できるレベル
  • 英語:ビジネス - グローバルチームへの問い合わせや社内関係者とのディスカッションが英語でできるレベル

    • ====================================

    About Us

    VML & Ogilvy Japan GK was established in April 2019 as a partnership between Geometry Global and The Ogilvy Group to enhance our offering to brands in Japan in support of their business ambitions and marketing objectives. We believe in the power of creativity to drive meaningful change that delivers positive business outcomes. Now more than ever the ability for an agency to flex and adapt to clients changing needs is vital in the application of communications, brand experience, commerce and technology. Our blend of global and local expertise and marketing capability is designed to meet the challenges of today while setting our clients up for success from tomorrow and beyond. VML & Ogilvy Japan GK is a WPP company (NASDAQ: WWPGY).

    VML & Ogilvy Japan GK embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

    At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

    We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

    Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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