Social Media Specialist

3週間前

Tokyo Red Bull Full time

The social media Specialist manages the daily content creation, community management of and publishing for our market's social media accounts for one of the most exciting brands in the world. This includes overseeing accounts and working with creators to plan content across relevant social media platforms such as Instagram,TikTok, X, and YouTube.

You create a unique ownable persona/tone for our channels and background as an end-to-end content creator with an acute understanding of what's trending and how/when that should be translated to a broader national social narrative.
You also are responsible for driving brand love via organic engagement with as large an audience as possible across metrics such as reach, engagements, frequency, and length of interaction. Ultimately the Social Media Specialist ensures Red Bull generates word of mouth with the right content on the right account/platform at the right time. You will also be able to translate online performance data into actionable plans that can be delivered in local activations, while helping to uplevel the broader digital media expertise and knowledge throughout Red Bull Japan.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

  • You will own the publishing calendar for the assigned social media output in Japan.Optimizes channel performance through use of analytics, scheduling, featuring, using customized functionalities and driving smooth consumer journeys across platforms.Build community through social media community management and community focused initiatives.Uses the right mix of local and global content to ensure year-long audience engagement – from standalone content to flankers that are created with Red Bull events, projects and other properties in mind. Has a strong understanding of what local content will work with a local audience, and how to program it. Social Asset Edits & Production Develop and produce social first content concepts around our marketing mix with a hyper focus on local relevancy.Work closely with internal and external content producers and editors to ensure content is made for the platform to maximize performance. Executes activation plans with the Brand and Communications departments to maximize reach of this content. Social Media Strategy Works with the Head of Programming to build on the organization's business plan by creating and programming strategies in support of the organization's wider marketing mix.
  • Required to have past experience in running successful and engaging social media accounts.
  • Expert in identifying where consumers live digitally, how they consume content, and how to engage them with content according to their consumption behavior
  • Has a constant sense of online trends and knows how to drive Word of Mouth online.
  • Experience in content production (editing, shooting, etc).
  • Knowledge of social copywriting and community management.
  • Passion for the Red Bull brand, its content, playgrounds and values, and understands how to translate this into driving brand love in an online environment through media.
  • Native level Japanese (capable of copywriting in Japanese).
  • Basic business level English or above
  • Excellent digital industry knowledge.
  • Analytic thinking, high affinity to data, with ability to translate into strategy and concrete initiatives.
  • Extensive administration skills and love for details.
  • Vendor Management skills.
  • Budget Management skills.
  • Curious, open, creative.
  • Travel 10-20%

    • Social Media Specialist

    Red Bull

    Giving wiiings to people and ideas since 1987

    In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

    What drives usChasing our potential

    Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

    Meaning

    Find your meaning and use your strengths to achieve it

    The bigger reason why you work. To contribute and add value to something or someone.

    Freedom & Responsibility

    Take real responsibility for yourself and your work.

    To have the freedom to work on something the way you want to.

    Mastery

    Love life, love work, love to challenge yourself

    Turn your talents into strengths to become excellent at what you do.

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