Social Art Director

7日前

Tokyo Ogilvy

Overview

You are a crucial part of BEAT, working closely with the Creative, Business, Strategy and Delivery teams.

You are a social media native, with an insatiable appetite for understanding the constantly evolving landscape and its corresponding native customer behaviors.

You are a pop-culture junkie who's curious about everything -- you have your finger on the pulse of the internet and always keen to know what people are talking about, whether its fashion, music, trends, technology, emerging platforms, social concerns, even before it starts trending.

You are a born dot-connector, who relishes the opportunity to collaborate with content, marketing, PR, creative and product teams to create engaging content that's a conversation starter.In short, you live and breathe social media, both, as a creator and a consumer.

Accountabilities

  • Partnering with other creators/team members and work closely with the Creative, Business and Strategy Lead to get to the right briefs that deliver remarkable and innovative ideas across social platforms.
  • Engage in near and long-term creative strategies for Instagram.
  • Conceive, create, and launch new content ideas for owned platforms, but mainly for Instagram.
  • Create assets for regular posts. Contribute to the development of a content/editorial calendar to support brand, marketing and business goals.
  • Adhere to and evolve best-practice techniques and standards (image specs, engagement and deployment strategies) for each platform and asset type
  • Deploy work across social platforms, as needed
  • Translate sometimes one-way brand work into video/motion and graphic social content concepts that spark conversations and work collaboratively with video animator/editors to execute
  • Prep/run simple shoots, liaise with directors/photographers and manage shoot process from concept through to execution in collaboration with a Producer
  • Leverage social media learnings and performance data to pivot and optimize posting and content strategies
  • Focus on continual improvement and optimization of creative product and processes to ensure best quality outcomes and efficiency

    • Core Duties

  • Creative excellence is essential. Plus, you must have dedication, persistence, and passion for the speed and evolution of social media. Your knowledge of the platforms should be deep enough that you know how to push them to their limits.
  • Solid understanding of Japan and its social landscape, audience, culture, trends, etc.
  • Excellent in Art Direction, aesthetics.
  • They should be a great problem-solver and flexible to adapt to the ever-evolving climate of social media.
  • Have been working in a similar position for at least 3 years, be hands on, and be able to work autonomously as well as part of a team, in a faced paced atmosphere.
  • Must embrace design/ creative innovation in the social space
  • Experience designing for static & moving contents.
  • Great communication skills, written & verbal, when it comes to directing or presenting design concepts

    • Who you are

  • Collaborative team player, open minded, transparent and non-political
  • Relentlessly curious about people, technology, brands, design and business
  • Self-starting, proactive and prepared to put in the hard yards to deliver excellent creative output
  • Believe you can be persuasive/a great pitcher. A great idea only represents 50% of the job. Selling it internally and to the client is the other 50%
  • Work closely with other members of the team to ensure the highest standard of creative output which delivers against key objectives
  • Excellent Mac skills, fully conversant with Illustrator, InDesign, Photoshop & After Effects including all relevant social apps.
  • Conversant with Asana to manage work and Sprinkler to stay on top of content.

    • Language skills

  • English (conversational/not a disadvantage)
  • Japanese (added benefit/not a disadvantage)

    • The&Partnership embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide creative agency that represents global clients. The more inclusive we are, the more brilliant work we can create together.

    At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

    We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

    Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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