Primary responsibilities include:
- Manage content for social media conversations and activities and actively participate in creating content for social channels.
- Cultivate a social presence and activate community groups for client product divisions
- Manage VOC (voice of the consumer) and escalate as necessary and appropriate; monitor conversations and user-generated comments and escalate to internal and client stakeholders as necessary
- Post content for feeds and discussion-starter topics including writing status updates, tweets, blog posts, etc. in alignment with global/local client social strategies
- Manage daily operations of page/channel including themes/skin/layout changes when appropriate
- Maintain editorial calendars
- Adhere to the standard practices guide for social channel responsibilities and guidelines
- Review and respond to user-generated comments in order to foster a positive community and add value to the users' experience as outlined in the schedule
- Enforce Social Media Guidelines as defined by global/local client social media strategies
- Understand Influecner marketing and have worked with influecner campaigns if possible. .
May also be required to:
- Identify, locate and engage advocates and influencers within the various social community sites to foster dialogue and allow discussions about client's products and promotions/campaigns
- Pull and interpret data using a basic analytics report template during campaign/promotions to highlight key findings from social media forums; key areas of the report template may include:
- Activity on pages/channel management
- Performance
- Community activity (fans, posts, comments, conversation topics, etc)
- Moderation actions (posts, comments and content removal and/or banning)
- Trends
- Issues and escalation performed
- Content opportunities
- 3+ years of work experience, preferably in digital and/or social media marketing
- Proven experience managing social media platforms or communities for brands
- Digitally savvy/Social Native.
- Active participation in wide variety of social media activities
- Understand popular social networks including design, functionality and users
- Affinity and passion for technology and consumer electronics, preferred; experience in blogging about consumer electronic products and gadgets a plus
- Excellent writing skills
- Excellent communication skills
- Attention to detail
- Must operate well in a matrix and multi-agency environment
- Appreciative of creative product
- Self-starter
- Culturally sensitive
- Level of maturity required
- Travel to / from local client location on frequent basis (e.g., as much as daily) to engage internal stakeholders in support of VOC management
What Publicis Groupe can offer you
Be a part of the Publicis Groupe family - one of the world's most progressive and dynamic modern communications businesses enjoying all the perks that come with our network offering:
· A hybrid, full flex work style, with 3 days a week spent meeting your clients and/or colleagues face to face.
· Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes
· Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year
· A culture of open feedback and support to reach your goals through our Career Conversations program
· Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for advancement and collaboration with our global network
· And many more benefits, including a range of leaves, health related support, and so forth.
#LI-Hybrid
Publicis Groupe believes that our people are our greatest asset. Our people are chosen for their skill sets, their ethics and professional qualities without any exclusion, preferential treatment, or discrimination. We are proud to be an equal opportunities employer and do not discriminate by reason of age, gender, gender identity, race, sexual orientation, nationality, religion or disability or any other difference. We encourage applications from all qualified individuals and will provide appropriate assistance for candidates who may need other considerations or adjustments throughout the recruitment process upon request.
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