DTC Growth Strategy & Leadership
Outline profitable DTC growth strategies across Retail and E-commerce channels, balancing category, price architecture, gender classification, and appropriate style/SKU counts.
Collaborate with Planning teams to closely control product receipts and inventory timing, minimizing lost sales opportunities and improving inventory efficiency.
25%Seasonal Assortment Planning & GTM Alignment
Lead seasonal development of Japan DTC assortments, ensuring alignment with consumer needs, store concepts, and financial targets.
Maintain seasonal style-color and SKU count targets, incorporating brand strategies, sales history, and trend insights across Retail and E-commerce channels.
Explain and align seasonal DTC plans with Retail and E-commerce channel teams, leading discussions and incorporating feedback where appropriate.Act as the Japan DTC merchandising representative in GTM meetings, providing market input and recommendations to Global Category MD and Global DTC MD.
Develop and manage the DTC-specific GTM calendar, ensuring all key seasonal deliverables are met.35%
In-season Management & Business Optimization
Work closely with Retail, E-commerce, Planning, and Marketing teams to identify in-season opportunities through weekly analysis of sales, inventory, and consumer trends.
Lead weekly, monthly, and seasonal business reviews against initial plans, identifying gaps and driving action plans related to pricing, promotions, rebuys, transfers, and consolidation.
Partner with Allocation and Logistics teams to manage regular meetings and execute inventory movement and replacement schedules that maximize business performance.
Proactively analyze product performance by category, style, and channel, and propose timely actions to improve sell-through and profitability.15%
Product Allocation
Oversee initial product allocation strategies for new products across Full Price Stores, E-commerce, and Outlet channels.
Instruct and guide Allocation team members to ensure right product, right quantity, right place, and right timing, considering store capacity and product strategy.
Continuously review and improve allocation processes in partnership with Allocation, cross-functional teams, and warehouse operations.Lead proactive stock transfers and consolidation initiatives to avoid missed sales opportunities and optimize inventory utilization.
5%
Store Development
Partner with Real Estate and VMD teams to develop merchandising and assortment plans for new store openings and store renovations.
Strategically plan and introduce limited products and exclusive colorways to create clear reasons to purchase in-store and strengthen DTC channel differentiation.
Maintain regular communication with DTC merchandising counterparts in other regions to exchange insights and identify opportunities applicable to the Japan market.
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Merchandise Manager
2ヶ月前
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