Tokyo HOKA

20%

DTC Growth Strategy & Leadership

  • Outline profitable DTC growth strategies across Retail and E-commerce channels, balancing category, price architecture, gender classification, and appropriate style/SKU counts.
  • Lead and manage DTC Merchandising Specialists and Allocation team members, ensuring clarity of roles, accountability, and continuous capability development.
  • Collaborate with Planning teams to closely control product receipts and inventory timing, minimizing lost sales opportunities and improving inventory efficiency.

25%

Seasonal Assortment Planning & GTM Alignment

  • Lead seasonal development of Japan DTC assortments, ensuring alignment with consumer needs, store concepts, and financial targets.
  • Maintain seasonal style-color and SKU count targets, incorporating brand strategies, sales history, and trend insights across Retail and E-commerce channels.
  • Explain and align seasonal DTC plans with Retail and E-commerce channel teams, leading discussions and incorporating feedback where appropriate.
  • Act as the Japan DTC merchandising representative in GTM meetings, providing market input and recommendations to Global Category MD and Global DTC MD.
  • Develop and manage the DTC-specific GTM calendar, ensuring all key seasonal deliverables are met.

35%

In-season Management & Business Optimization

  • Work closely with Retail, E-commerce, Planning, and Marketing teams to identify in-season opportunities through weekly analysis of sales, inventory, and consumer trends.
  • Lead weekly, monthly, and seasonal business reviews against initial plans, identifying gaps and driving action plans related to pricing, promotions, rebuys, transfers, and consolidation.
  • Partner with Allocation and Logistics teams to manage regular meetings and execute inventory movement and replacement schedules that maximize business performance.
  • Proactively analyze product performance by category, style, and channel, and propose timely actions to improve sell-through and profitability.

15%

Product Allocation

  • Oversee initial product allocation strategies for new products across Full Price Stores, E-commerce, and Outlet channels.
  • Instruct and guide Allocation team members to ensure right product, right quantity, right place, and right timing, considering store capacity and product strategy.
  • Continuously review and improve allocation processes in partnership with Allocation, cross-functional teams, and warehouse operations.
  • Lead proactive stock transfers and consolidation initiatives to avoid missed sales opportunities and optimize inventory utilization.

5%

Store Development

  • Partner with Real Estate and VMD teams to develop merchandising and assortment plans for new store openings and store renovations.
  • Ensure in-store product presentation and assortment strategies align with brand direction and enhance the consumer journey.
  • Strategically plan and introduce limited products and exclusive colorways to create clear reasons to purchase in-store and strengthen DTC channel differentiation.
  • Maintain regular communication with DTC merchandising counterparts in other regions to exchange insights and identify opportunities applicable to the Japan market.


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