Business Overview
Rakuten Group provides more than 70 services in a wide range of fields, including e-commerce, travel, digital content, and other Internet services in Japan and overseas, as well as financial services such as credit cards, banking, securities, electronic money, and smartphone app payments, mobile services such as mobile carrier services, and professional sports.
By organically linking these services through a membership system centered on Rakuten members, Rakuten has created a unique "Rakuten ecosystem" that is unlike any other.
Our Businesses Key FiguresDepartment Overview
The Point Campaign Consulting Department is a specialized organization within the Rakuten Group that designs and builds promotional models by integrating Points, Advertising, and Data.
Rather than providing one-off point campaigns, The Point Campaign Consulting Department focuses on designing structured promotional frameworks that directly address each client's marketing challenges and lead to measurable results.
The Point Campaign Consulting Department is responsible for the end-to-end process—from campaign planning and execution to validation and model development (Playbook creation).
A key feature of this department is the ability to analyze client challenges, design optimal promotional strategies, and drive them through to actual outcomes by combining point incentives with advertising solutions and behavioral data.
It provides a dynamic environment where members can leverage their planning and strategy skills to create new promotional models, directly influencing client growth while contributing to the enhancement of Rakuten's group-wide marketing value.
Why We Hire
As the team is still in its launch phase, we are looking for talent who can lead the planning and strategy function.
In particular, we seek individuals who can structure marketing challenges, leverage Rakuten's diverse assets (points, ad solutions, data), and translate them into PoC-ready, executable promotional designs.
Rather than delivering one-off campaigns, The Point Campaign Consulting Department's core mission is to create models that can be repeatedly applied and scaled.
We are seeking someone with strong planning and conceptualization skills—someone who can structure initiatives and turn them into impactful, results-driven promotional models.
You will have significant ownership as part of a launch-phase team.
With the organization and its frameworks being built from the ground up, you will have broad responsibilities and the opportunity to directly shape ideas into reality.
Based on client challenges, you will design new models that integrate points, advertising, and data, and refine them through PoC initiatives.
This is a rare position where you can drive the entire process—from planning and design to PoC execution and model development.
Through this work, you will enhance both your strategic planning skills and your ability to design scalable business models—skills that hold high long-term market value.
Role Overview
This is a planning-focused role responsible for designing promotional initiatives that integrate points, advertising, and data to address client marketing challenges.
You will be involved end-to-end—from problem definition and campaign planning to PoC execution, performance evaluation, and model development—aiming to build reproducible promotional models that drive measurable results.
Analyze and structure client marketing challenges
Clarify required promotional elements based on business phase, customer structure, and identified issues
Plan and design promotional initiatives integrating points, advertising, and data
Develop strategies by funnel stage and design the necessary data, media, and point-incentive components
Lead the planning and execution of PoC initiatives
Define KPIs, outline validation requirements, and manage implementation timelines
Evaluate performance and develop promotional models
Review results, structure learnings, and refine them into reproducible models (Playbooks)
Main Stakeholders
Client-side marketing teams
Conduct challenge assessments, plan initiatives, manage PoC progress, and share results
Internal teams as necessary
Collaboration may occur with relevant departments depending on project scope
Work Environment
Team Structure
Team Size: 4 members
Age Range:
Late 20s to 40s
Composition:
Primarily mid-career professionals
This is a small, agile team with fast decision-making processes.
As a launch-phase organization, it offers a high degree of ownership and the ability to work with speed and autonomy.
Members of the The Point Campaign Consulting Department team come from a variety of marketing and advertising backgrounds, including:
Professionals with experience in direct marketing, campaign design, and CRM operations
Former digital advertising agency members involved in performance ad planning and optimization
Specialists in web advertising operations and planning
This environment allows members to leverage their prior experience while taking on the challenge of creating new promotional models that integrate points, advertising, and data.
As the organization is expected to expand, the person hired for this role will join as a core member during the launch phase.
Leading industry-specific promotional model development
Deepening expertise in promotional strategy and model design
Stepping into leadership or supervisory roles as the team grows
This role offers the chance to shape both the organization and your career as the business scales.
Mandatory Qualifications
8+ years of professional work experience
Experience in promotional planning and campaign design:
Demonstrated experience developing marketing initiatives or plans based on client business challenges
Experience in client problem definition and proposal development:
Hands-on experience conducting interviews, identifying issues, creating proposal materials, and delivering presentations
Experience in project management and cross-functional coordination:
Proven ability to drive and execute initiatives while collaborating with multiple stakeholders
Desired Qualifications
Preferred Skills & Experience
Experience with point-incentive programs or loyalty programs
Experience in digital advertising planning
Experience in CRM campaign planning or customer engagement initiatives
Preferred Personal Attributes
Ability to analyze and structure complex challenges and translate them into actionable plans
Proactive in building new frameworks and processes
Comfortable working in an ambiguous, launch-phase environment
Strong communication skills and the ability to collaborate with internal and external stakeholders to drive initiatives forward
Other Information
Additional information on Location
Futakotamagawa Rise Office
2-21-1 Tamagawa, Setagaya-ku, Tokyo
Additional Information On English Qualification
TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country.
Proof of qualifications will be required by the time of the job offer.
If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.
Recruitment * Employment type is detailed
Rakuten
#business #strategyplanning #serviceplanner #BusinessDevelopment #adandmedia
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