Job Title: Brand Communication Strategist
This role is a pivotal part of enabling the delivery of our brand communication to consumers at touchpoints where shoppers purchase our products.
- Develop a Go-to-Market strategy in alignment with the brand strategy and collaborate with the brand marketing team.
- Lead the development of channel strategies and execution plans with excellence.
- Create plans and tools to deliver sales fundamentals goals and strategies.
- Develop customer selling stories by enhancing customer value, including innovation selling.
About You
Main Responsibilities
- Go-to-Market Strategy
- Based on the brand strategy developed by marketing, create Go-to-Market strategies and plans for existing portfolios and new innovations to achieve sales fundamentals goals. Collaborate with marketing teams for post-launch analysis to learn from experiences.
- Define sales fundamentals targets by channel to achieve brand sales targets using relevant competitive benchmarks.
- Develop sufficient plans and tools to deliver sales fundamentals targets by channel.
- Develop strong customer selling stories/toolkits and execution plans to maximize brand sales and profitability.
- SUPPORT CUSTOMER NEGOTIATION WHERE NEEDED, BUT FOCUSING ON TOP CUSTOMERS OF DANONE JAPAN
- Maintain up-to-date portfolio ABCD prioritization by channel and monitor performance by team.
- BOP & Sales Operations
- Support Business Operating Process (GPS in Danone) by identifying risks and opportunities to demand forecasts.
- Develop gap-filling plans to achieve sales targets.
- Update all changes to our portfolio (labels, ingredients) and guide sales teams for detailed executions together with sales execution excellence teams.
- Lead for Bi-Annual Topline Convention
- Collaborate with Sr. Manager and team managers in G2M strategy & planning teams to lead preparation of bi-annual Topline Conventions for all Sales and topline team members.
- Develop customer selling stories for the next 6 months and deploy them to all field sales team members.
CAPABILITY PROFILE – Required Background
Education Background
- Possess a general bachelor's degree or equivalent and above.
Technical Skills and Experiences Required
- Solid sales experience in FMCG manufacturers and/or retailers.
- Good understanding of the Japanese retail landscape and shopper behavior.
- Strong analysis skills for market situations (what happened and why).
- Basic knowledge of financials (components of P&L).
- Experience in team building and capability development.
- Native level of written and spoken Japanese and intermediate level of written and spoken English.
- Microsoft Office skills (Word, Excel, PowerPoint).
Competencies to be Successful on the Job
- Strong interpersonal communication skills and ability to work cross-functionally.
- Strong ownership to deliver projects.
- Strong challenging spirit with a never-give-up attitude.
- Agile entrepreneurship.
- Flexibility to adapt to change.
About Us, We Offer and What's Next
Dedicated to bringing health through food to as many people as possible, Danone is a leading global food and beverage company built on three businesses: Essential Dairy and Plant-Based Products, Waters, and Specialized Nutrition.
We aim to inspire healthier and more sustainable eating and drinking practices, in line with our vision - Danone, One Planet. One Health - which reflects a strong belief that the health of people and the planet are interconnected.
We deliberately focus on high-growth and health-focused categories, and commit to operating in an efficient, sustainable, and responsible manner.
We're proud to be a certified B Corporation and an Equal Opportunity Employer: Female / Minority / Disability / Marital Status / Sexual Orientation / Gender Identity.
We don't just welcome what makes you unique, we value it. We're committed to engaging each other with dignity and respect, faithful to our values of openness and humanism.
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