Senior Manager, eCommerce, HOKA UGG

2ヶ月前

Tokyo Deckers Brands Full time

【職務内容】
30%:Team Leadership:

•Lead a team of eCommerce managers and personalization

•Lead across the matrix through influence and partnership; instill and reinforce the highest standards for collaboration and teamwork within eCommerce and within cross-functional partners

•Stakeholder and key contributor to eCommerce Leadership team

•Foster and embed Deckers values and culture; model and build an inclusive workplace

•Champion best practices to improve diversity, inclusion and belonging at Deckers

•Develop, motivate, mentor and retain top talent, ensuring clear objectives, continuous feedback, and development plans

•Build the future-proof strategy by driving the innovation and empower

30%:eCommerce Management:

•Responsible for clear organizational focus on meeting and exceeding the expectations of the brands and DTC team while maintaining a consumer-first lens

•Set and share team KPI's and hold teams accountable to achieving these goals throughout the year.

•Accountable for the development and successful execution of seasonal GTM plans

•Drive pre-season GTM meetings and planning milestones with all brand, eComm, and other stakeholders

•Create branded vision for digital business, shared amongst all stakeholders; This vision will guide the overall direction and scope of work completed by the Senior Manager, eCommerce, HOKA UGG's team

•Incorporate brand-defined consumer targets into eCommerce business strategies and GTM planning

•Manages the development, documentation, and visual communication of consumer journey's onsite; leverages these plans to drive GTM plans, personalization + segmentation strategies, and overall site optimization

•Owns and manages long-term strategy and projects for the site (including the definition of associated milestones and timelines)

•Leads cross-functional valuing meetings quarterly to align all stakeholders on establishing priority of site enhancements for upcoming quarters and seasons

•Propose site enhancements via business case submission to remain competitive in the marketplace and drive revenue; these business cases will be valued at quarterly valuing meetings

20%:Go-To-Market (GTM) Development:

•Creates and presents seasonal GTM plans in collaboration with brand, eCommerce, and merchant partners

•Work with agile team to build GTM epics as needed, prioritizing tasks and milestone deliverables accordingly * Stay up to speed on Commerce Cloud platform capabilities pertaining to GTM to drive GTM performance

•Drive improvements to all KPI's and enhanced customer journey via A/B testing on GTM related items, with the goal of improving ATV, UPT, and conversion rate

•Drive customer segmentation and personalization efforts pertaining to GTM execution

•Act as stakeholder on select site enhancement projects as subject expert matter where relevant

•User Acceptance Test (UAT) all GTM experiences/tasks completed by product team

20%:REPORTING:

•Leads the weekly, monthly, and quarterly business reviews, calling out successes, learnings, actionable insights, risk and mitigation plans

•Leads creation of a seasonal go to market deck, shared among cross-functional teams and regions

•Provides post-mortem and retrospective reporting on all key GTM related experiences and site enhancement performances

•Communicates GTM changes and updates to stakeholders as needed

•Run lessons learned meetings breaking down the above with key stakeholders

※副業不可

【Education/Certifications】

•Bachelor's Degree in related field preferred

【Work Experience】

•Bachelors Degree and/or equivalent combination of education and experience

•5-8+ years experience in related field; 2+ years of team leadership experience

•Experience with project management/resource allocation, client relations, managing cross functional teams required.

•Online experience and knowledge of web design, site functionality, digital marketing, and experience in a branded product environment required.

•Experience working with various project management tools and communications tools preferred.

•Experience with personalization and segmentation onsite strategy development and execution management.

•Familiarity/experience with agile work environments and scrum processes a plus.

【Skills/Competencies】

•Fluent Japanese, Business English

•Intermediate working knowledge of project management systems

•Agile workflows

•Ability to allocate resources, measure productivity, and identify issues in advance

•Leadership/management skills to manage and build the eCommerce team as well as build and maintain scalable processes for cross-functional alignment and synergy

•Estimating and reporting abilities

•Consumer-focused

•Advanced interpersonal skills with the ability to influence, engage a cross-functional team, and gain buy-in

•Ability to travel on a regular basis to maintain team relationships

•Industry knowledge of web design practices and UX/UI

•Ability to champion causes and engage others in the causes' success

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