Bruker offers high-value life science and diagnostics systems and solutions in preclinical imaging, clinical phenomics research, proteomics, and spatial biology.
You will coordinate regional marketing & communications activities in Japan (80%) and Korea (20%). This includes event coordination and support for local market communications. The position is based in Yokohama Bruker Japan office. You will work in an international team.
Event coordination (50%):
- Coordinate conferences and tradeshow logistics, including space booking, utilities, catering, and shipping of show materials.
- Ensure maximal brand visibility at events while staying within the defined budget.
- Report on lead generation at events and manage upload to SF.com.
- Organize the BBIO Users Meeting and Bruker customer engagement activities in Japan and Korea.
- Coordinate and integrate marketing activities with other Bruker divisions at joint events.
- Participate in show events to manage on-site activities.
- Support distributor marketing by working with distributors to help them succeed.
Online digital activities management (25%):
- Consolidate leads from online resources and upload to SF.com.
- Coordinate webinars and other online activities.
- Search and recommend advertisement opportunities to promote the company and products.
- Manage social media editing and content on Facebook Japan and Kakao Talk in South Korea.
- Run Google, Yahoo, and Naver SEA and SEO campaigns.
- Coordinate localized email campaigns and regular enewsletter distribution.
- Leverage distributor online platforms to advertise Bruker products and solutions.
Web & Digital content coordination (15%):
- Audit and apply fixes to /ja and selected pages for Korean language.
- Update /ja with events, product pages, and news.
- Optimize SEO/SEA program on /ja.
- Localize promotion materials, including brochures, flyers, and posters.
- Collect and communicate feedback on localized promotion materials.
- Ensure promotional contents adhere to brand guidelines and are culturally appropriate.
Internal Procedures coordination (10%):
- Coordinate collateral translations, print, and distribution.
- Ensure successful collaboration with the logistics team.
- Support global communications team.
- Monitor and control budgets in Japan and South Korea.
To be successful in this position, you will possess:
- Bachelor's degree required, advanced degree a plus.
- Fluent in English & Japanese; Korean would be a plus.
- Three to five years' experience in Marketing & Communications or similar role required.
- Ability to manage different projects and tasks simultaneously with attention to details.
- Excellent planning, prioritizing, and organizing skills with ability to meet deadlines.
- Strong interpersonal skills with ability to work cross-functionally in an international team and environment.
- Genuine interest in technology and research.
- Team worker with ability to communicate with local and global teams.
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