Location:
Tokyo, Japan (Fully Remote)
Salary:
JP¥8,000,000 – JP¥10,000,000 per year + 25% Bonus + Excellent Benefits Package
About the Company
Our client is a dynamic, family-owned premium wine and spirits company with a rapidly growing global footprint.
With a portfolio of five distinctive labels, they partner with international distributors to activate, elevate, and expand brand presence across both on- and off-premise channels.
Key RequirementsWe are seeking an experienced and proactive Area Sales Manager with a proven track record in the beverage alcohol industry, strong market knowledge of Japan, and established networks within the local ecosystem.
Essential skills and experience:
Minimum 5 years' experience in beverage alcohol sales
Strong understanding of importer programming, pricing structures, and sales budget planning
Demonstrable success in managing and activating premium alcohol brands in Japan
Deep knowledge of on- and off-premise channel strategy, including key account management
Existing relationships with wholesalers and major customers in Japan – advantageous
Excellent interpersonal and negotiation skills
Highly self-motivated and results-oriented, with minimal need for supervision
Strong organisational and project management abilities
Financial literacy, including budget management and depletion tracking
Comfortable working in a fast-paced, entrepreneurial environment
Fluency in Japanese and English (spoken and written)
Proficient in Microsoft Office Suite (Excel, Word, PowerPoint)
Valid driver's licence and willingness to travel regionally as required
Role & Responsibilities
Reporting to both the International Sales Director and Regional Sales Director, the Brand Ambassador will play a pivotal role in executing market strategies, managing importer relationships, and ensuring brand visibility and performance in Japan.
Key duties include:
Co-develop and implement the annual sales plan in partnership with the Regional Sales Director
Manage the full brand portfolio within the assigned territory and actively travel to engage key accounts
Monitor and manage inventory, depletions, and SKU-level performance to avoid out-of-stock issues
Execute creative consumer activation programmes, including tastings, demos, and promotional campaigns
Build strong working relationships with Pernod Ricard Japan stakeholders, including GMs, Sales Reps, VPs, and Account Executives
Lead the execution of sales programming in line with regional plans
Support efficient planning and management of sales and marketing budgets
Drive implementation of pricing and shelf strategies across retail environments
Ensure marketing materials (POS, display assets) are deployed in-market and aligned with active programmes
Participate in the development of POS materials tailored to key campaigns
Activate and manage key on- and off-premise accounts under the direction of the Regional Sales Manager
Conduct regular market surveys to ensure compliance with pricing, display, and brand presence standards
Represent the company at importer planning and sales meetings, providing insights and market feedback
This is an outstanding opportunity for a motivated and commercially savvy Brand Ambassador to take ownership of a premium drinks portfolio in one of the world's most sophisticated markets.
If you thrive in relationship-driven, brand-led environments and are excited about shaping brand performance in Japan, we'd love to hear from you.
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