CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:

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At Brown-Forman, we craft exceptional whiskies that elevate experiences. We're searching for a dynamic and knowledgeable Brand Ambassador to champion our prestigious Scotch Single Malt Portfolio in Japan. This includes iconic brands like GlenDronach, Benriach, The Balvenie, and Glenfiddich. If you're a whisky expert with a flair for education, an extensive network, and a passion for premium single malt culture, we invite you to join our team.

ブラウンフォーマンでは、最高の体験を生み出す卓越したウイスキーを手掛けています。この度、日本の名高いスコッチシングルモルトポートフォリオ(グレン ドロナー、ベンリアック、ザ・バルヴェニー、グレンフィディックなどの主要ブランドを含む)を牽引する、活気に満ちた知識豊富なブランドアンバサダーを募集します。ウイスキーに関する深い専門知識、魅力を伝える情熱、広範なネットワーク、そしてプレミアムシングルモルト文化への強い思いをお持ちの方、ぜひ私たちのチームにご参加ください。

What You'll Do:

As our Scotch Single Malt Brand Ambassador, you'll embody these iconic whiskies, driving brand equity and consumer engagement through your expertise and unforgettable experiences.

• Be the Portfolio Authority: Serve as the definitive expert on GlenDronach, Benriach, The Balvenie, and Glenfiddich. You'll share in-depth knowledge of each brand's unique history, production techniques, and relevant category trends with trade partners, distributors, media, consumers, and our sales team.
• Design & Deliver Education: Implement and manage best-in-class, distinct, and proprietary brand education platforms and tools, with a particular focus on these premium Scotch single malts.
• Lead Advocacy & Activation:
  • Spearhead all local advocacy activities for our Scotch Single Malt portfolio, including activations for prestigious events, brand sponsorships, trade shows, and whisky-focused events.
  • Lead the Bar Swapping and Guest Shift program across Japan, cultivating strong relationships within the on-premise community.
  • Build and maintain relationships with top-tier trade representatives, communities, and organizations to boost the mental and physical visibility of our Scotch Single Malt portfolio.
• Cultivate Brand Love: Leverage deep market insights to forge memorable, long-term connections between our brands and discerning customers and consumers.
• Engage & Educate: Conduct comprehensive training for B-F internal teams, distributor/trade staff, and consumers. Lead masterclasses and participate in bar/trade shows, reinforcing the specialness and authenticity of our Scotch Single Malts through captivating storytelling to increase brand consideration.
• Innovate Drink Strategy: Partner with the Brand Team on drink strategy development, including crafting new cocktail developments and proposing innovative drink formats relevant to single malts.
• Support Commercial Growth: Provide hands-on commercial and sales support for activations in key cities and outlets, which may include attending sales negotiations with the B-FJ Sales Team.
• Generate Insights: Collect crucial market insights, trends, and competitor activity to inform the development of impactful trade and marketing plans.
• Drive Digital Presence: Develop monthly social media content aligned with brand priorities, current activities, and drink strategies for our Scotch Single Malt portfolio.
• Craft Brand Tools: Create compelling brand presentations, cocktail recipes/cards, and Point-of-Sale (POSM) materials.
• Ensure Smooth Operations: Manage daily administrative tasks, including sample shipments and reporting.

What You Bring to the Table:

You're a highly collaborative, self-motivated individual with a genuine passion for the world of premium single malt whisky and a proven ability to connect with diverse audiences.

• Experience: A minimum of 3+ years of professional experience in a related field, with a strong background in hospitality, marketing, or brand advocacy.
• Industry Network: A robust, established network within the Japanese hospitality and spirits industry.
• Deep Whisky Knowledge: Exceptional, technical knowledge of the global single malt whisky world, encompassing production methods, regions, and trends.
• Language Fluency: Fluent in Japanese (both written and verbal) and Business-level English.
• Market Insight: Strong understanding of the Japanese alcohol market and its dynamic bartending industry.
• Relationship Building: Proven ability to build and maintain strong, influential relationships.
• Passion for Culture: Keen interest and passion for the On-Trade, single malt whisky, and cocktail culture.
• Proactive & Owner-Minded: Possesses a strong sense of ownership and pride, with the ability to proactively propose ideas and strategic plans.
• Communication & Presentation Skills: Excellent ability to communicate complex information clearly and deliver compelling, engaging presentations.
• Team Player & Self-Starter: A highly collaborative team player who is also self-directed and self-driven.
• Training Acumen: Proven ability to train and educate diverse audiences effectively.
• Bartending Experience: Practical experience working as a bartender.
• Compliance & Values: Unwavering commitment to compliance, Corporate Social Responsibility (CSR), and a deep understanding and embodiment of Brown-Forman's company values in all interactions.
• Warm & Welcoming Style: A naturally warm, approachable, and engaging demeanor.

Requisition Type:

Employee

Management Level:

Professional

Global Job Level:

P5

Number of Openings Available:

0

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