Job Description
Brand Ambassador/Area Sales Manager
Location: Tokyo, Japan (Fully Remote)
Salary: JP8,000,000 JP10,000,000 per year + 25% Bonus + car allowance + Excellent Benefits Package
About The Company
Our client is a dynamic, family-owned premium wine and spirits company with a rapidly growing global footprint. With a portfolio of five distinctive labels, they partner with international distributors to activate, elevate, and expand brand presence across both on- and off-premise channels.
Role & Responsibilities
Reporting to both the International Sales Director and Regional Sales Director, the Brand Ambassador will play a pivotal role in executing market strategies, managing importer relationships, and ensuring brand visibility and performance in Japan.
Key Duties Include
- Co-develop and implement the annual sales plan in partnership with the Regional Sales Director
- Manage the full brand portfolio within the assigned territory and actively travel to engage key accounts
- Monitor and manage inventory, depletions, and SKU-level performance to avoid out-of-stock issues
- Execute creative consumer activation programmes, including tastings, demos, and promotional campaigns
- Build strong working relationships with Pernod Ricard Japan stakeholders, including GMs, Sales Reps, VPs, and Account Executives
- Lead the execution of sales programming in line with regional plans
- Support efficient planning and management of sales and marketing budgets
- Drive implementation of pricing and shelf strategies across retail environments
- Ensure marketing materials (POS, display assets) are deployed in-market and aligned with active programmes
- Participate in the development of POS materials tailored to key campaigns
- Activate and manage key on- and off-premise accounts under the direction of the Regional Sales Manager
- Conduct regular market surveys to ensure compliance with pricing, display, and brand presence standards
- Represent the company at importer planning and sales meetings, providing insights and market feedback
Qualifications
Key Requirements
We are seeking an experienced and proactive Brand Ambassador/Area Sales Manager with a proven track record in the beverage alcohol industry, strong market knowledge of Japan, and established networks within the local ecosystem.
Essential Skills And Experience
- Minimum 5 years experience in beverage alcohol sales
- Strong understanding of importer programming, pricing structures, and sales budget planning
- Demonstrable success in managing and activating premium alcohol brands in Japan
- Deep knowledge of on- and off-premise channel strategy, including key account management
- Existing relationships with wholesalers and major customers in Japan advantageous
- Excellent interpersonal and negotiation skills
- Highly self-motivated and results-oriented, with minimal need for supervision
- Strong organisational and project management abilities
- Financial literacy, including budget management and depletion tracking
- Comfortable working in a fast-paced, entrepreneurial environment
- Fluency in Japanese and English (spoken and written)
- Proficient in Microsoft Office Suite (Excel, Word, PowerPoint)
- Valid drivers licence and willingness to travel regionally as required
Why Is This a Great Opportunity
This is an outstanding opportunity for a motivated and commercially savvy Brand Ambassador to take ownership of a premium drinks portfolio in one of the worlds most sophisticated markets. If you thrive in relationship-driven, brand-led environments and are excited about shaping brand performance in Japan, wed love to hear from you.
Salary Type
: Annual Salary
Salary Min
: ¥
Salary Max
: ¥
Currency Type
: JPY
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