Brand Ambassador/Area Sales Manager

Location:
Tokyo, Japan (Fully Remote)

Salary:
JP¥8,000,000 – JP¥10,000,000 per year + 25% Bonus + Excellent Benefits Package

About the Company

Our client is a dynamic, family-owned
premium wine and spirits
company with a rapidly growing global footprint. With a portfolio of five distinctive labels, they partner with international distributors to
activate, elevate, and expand brand presence
across both
on- and off-premise channels
.

Key Requirements

We are seeking an experienced and proactive
Brand Ambassador/Area Sales Manager
with a proven track record in the
beverage alcohol industry
, strong market knowledge of Japan, and established networks within the local ecosystem.

Essential skills and experience:

• Minimum 5 years' experience
  in beverage alcohol sales
• Proven experience working with Pernod Ricard Japan teams
  – essential
• Strong understanding of
  importer programming, pricing structures
  , and
  sales budget planning
• Demonstrable success in managing and activating
  premium alcohol brands
  in Japan
• Deep knowledge of
  on- and off-premise channel strategy
  , including key account management
• Existing relationships with
  wholesalers and major customers
  in Japan – advantageous
• Excellent
  interpersonal and negotiation skills
• Highly
  self-motivated and results-oriented
  , with minimal need for supervision
• Strong organisational and project management abilities
• Financial literacy, including
  budget management
  and
  depletion tracking
• Comfortable working in a
  fast-paced, entrepreneurial environment
• Fluency in Japanese and English (spoken and written)
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint)
• Valid driver's licence and willingness to travel regionally as required

Role & Responsibilities

Reporting to both the
International Sales Director
and
Regional Sales Director
, the Brand Ambassador will play a pivotal role in executing market strategies, managing importer relationships, and ensuring brand visibility and performance in Japan.

Key duties include:

• Co-develop and implement the
  annual sales plan
  in partnership with the Regional Sales Director
• Manage the full brand portfolio
  within the assigned territory and actively travel to engage key accounts
• Monitor and manage
  inventory, depletions
  , and
  SKU-level performance
  to avoid out-of-stock issues
• Execute creative
  consumer activation programmes
  , including tastings, demos, and promotional campaigns
• Build strong working relationships with
  Pernod Ricard Japan stakeholders
  , including GMs, Sales Reps, VPs, and Account Executives
• Lead the
  execution of sales programming
  in line with regional plans
• Support efficient planning and management of
  sales and marketing budgets
• Drive implementation of
  pricing and shelf strategies
  across retail environments
• Ensure marketing materials (
  POS, display assets
  ) are deployed in-market and aligned with active programmes
• Participate in the
  development of POS
  materials tailored to key campaigns
• Activate and manage
  key on- and off-premise accounts
  under the direction of the Regional Sales Manager
• Conduct regular
  market surveys
  to ensure compliance with pricing, display, and brand presence standards
• Represent the company at
  importer planning and sales meetings
  , providing insights and market feedback

This is an outstanding opportunity for a motivated and commercially savvy Brand Ambassador to take ownership of a premium drinks portfolio in one of the world's most sophisticated markets. If you thrive in relationship-driven, brand-led environments and are excited about shaping brand performance in Japan, we'd love to hear from you.