We drive all aspects of Marketing for Aesop Japan in alignment with the long-term global strategic and creative visions while navigating hurdles and empowering local teams and stakeholders to achieve local business goals.
Key Responsibilities:
- Engage with stakeholders across the organization and available datasets to gather insights and knowledge to set the course of marketing for Japan while navigating ambiguity.
- Maintain dashboards and information collecting pipelines to be constantly aware of the business' KPIs from both hard and soft perspectives, to inform the Country Manager and Management Committee about trends observed from a marketing angle.
- Utilize and/or create touchpoints that help cascade the marketing strategy and vision across the entire organization, down to the store level in the most efficient way possible.
- Liaise with all stakeholders to understand what the Aesop experience is in-store, and ensure it is properly translated for the Japanese market, so as to foster engagement and post-purchase repeat.
- Encourage the implementation of creative in-store gestures and/or local events to keep surprising our customer base and foster brand love and repeat.
- Empower our Visual Merchandising team to always come up with inventive ways to animate our stores while challenging them to ensure that the business needs—synced with our retail teams—are incorporated into their plans.
- Ensure that our Visual Merchandisers schedule touch-up visits to all stores within the year and look at the product display from a fresh perspective, and work with the Store Managers and RBMs to ensure products are displayed in away that supports business goals and helps tackle challenges.
- Constantly think of ways to boost brand awareness while increasing brand love as well.
- Work with the Brand Marketing team to come up with ways to creatively surprise the press and Content Creators so as to encourage media buzz and coverage.
- In close relation with the regional and global teams, have a clear point of view on the globally designed marketing calendar and logically voice out the perspective of Aesop Japan so that it gets reflected as much as possible into the calendar.
- Have a clear and logical opinion on product assortments suggested for campaigns (existing products, supportive products, kit contents, etc.) and ensure that Japan's voice is shared with the regional and global teams.
- Be the main engine behind the ambition set for our products and categories—new or existing—to ensure that all the layers across the organization are excited and motivated to support the product/campaign goals and vision.
- Foster team engagement and inclusivity by implementing an empowering management style.
- Be aware of each member's career and personal aspirations and liaise with Country Manager and HRBP in order to support each member's growth inside Aesop and the L'Oréal group at large.
- Ensure that the team scale and structure are proportional to Aesop Japan's growth plan and strategy.
- Become the key representative of the Marketing department and build connections and bridges across departments, layers as well as between the office and our retail stores.
- Empower the Marketing Managers to become key influencers within the organization.
Qualifications:
- 10 years marketing and people management experience (preferably in beauty, skincare or fashion).
- Be a fan and a user of Aesop products.
- A positive attitude, a strong will to learn new things and build processes and systems from scratch.
- English proficiency, spoken and written.
- Demonstrate ability to navigate ambiguity, and deliver results in an unstable, sometimes unpredictable environment.
- Excellent knowledge of MS Office (particularly Excel) and being comfortable with data focused tools such as Tableau and PowerBI.
- Strong communication and people skills.
- Ability to coordinate and collaborate with the different stakeholders, establish rapport with other teams within the company, facilitate information sharing.
- Solid leadership and management skills.
Aesop commitment:
Aesop is committed to attracting, developing and retaining the very best people by offering a creative and inclusive workplace where talent is truly recognised and rewarded. We are committed to promoting inclusion for all with the belief that diversity, inclusion and belonging plays an important role in the success of our organisation. We actively encourage everyone to consider becoming a part of our journey.
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