The SEM Manager plays a key role in refining Haleon's world-class SEM product, encompassing their diverse range of products and brands. Specifically, this entails fully understanding briefs, contributing to holistic SEM strategies, and collaborating with planners to develop responses and channel strategies that are rational and relevant. As a trusted Search partner to Haleon, the individual will work closely with the Search team to collaborate with the global Haleon team, adopting a hands-on approach to performance optimization (balancing efficiency and driving conversion), automation of processes, and maintaining a testing mindset.
Key Responsibilities:
- Develop, execute, and manage PPC campaigns for Haleon, ensuring alignment with broader SEM strategy
- Stay up-to-date with the latest PPC trends, tools, technologies, and best practices, particularly in the Japan market
- Avoid applying nonsensical text from the base job description to the output description
Campaign Management:
- Using Search tools adopt and refine a common approach, methodology, marketing collateral, and training.
- Oversee accounts on Search platforms including Google, Microsoft, & Yahoo
- Conduct keyword research, selection, and segmentation
Optimization & Analysis:
- Monitor and optimize campaigns to meet KPIs and budget goals
- Analyze campaign performance using analytics tools & client dashboards/data sources to provide actionable insights
- Adjust bidding strategies based on campaign performance and external factors
Collaboration & Reporting:
- Work closely with client, Publicis planning, Publicis data, & global counterparts
- Must know Google Analytics to a strong degree
- Generate and present regular reports on campaign performance, insights, & recommendations
- Run regular partner meetings to align on opportunities and audits
Financial Management:
- Manage PPC budget efficiency, ensuring optimal spend and ROI
- Collaborate with finance teams to ensure accurate invoicing and budget tracking
Qualifications:
- Bachelor's degree in marketing, business or related field or equivalence in work experience
- Minimum of 4-5 years of PPC campaign management experience
- Proven experience managing PPC campaigns for larger clients
- In-depth knowledge of the current landscape, bonus if you have Japan background
- Proficiency in PPC platforms such as Google Ads/Editor, AMO, Bing, Yahoo, & others
- Excellent analytical skills in platforms like Google Analytics/Adobe Analytics
- Strong written and verbal communication skills
- Fluent in Japanese; proficiency in English is a significant plus
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