SEO Marketing Specialist

We are looking for a skilled SEO Marketing Specialist to join our Growth Team at Koala Japan. The chosen person has a passion for Japanese SEO, using their experience to deliver SEO strategies via our blog and by optimizing our website.

They will also have a passion for content, working with writers to improve our blog submissions each month. Finally, they will have the opportunity to learn affiliate marketing, applying their analytical and content brain to optimize our affiliate marketing strategy via our service provider.

Responsibilities

• Optimize writer content based on SEO content best practices, while ensuring each article is "on brand" for us.
• Conduct keyword research daily to understand words and phrases our potential users are searching on Google and Yahoo.
• Build comprehensive reports to track the progress of key SEO metrics such as organic rankings, organic traffic, CTR (click-through rates), revenue, and more.
• Manage and coordinate with agencies and writers to deliver 4+ blog articles each month.
• Monitor and share changes in search engine algorithms to ensure our website aligns with current best practices (Google Core Updates).
• Affiliate: Work with affiliate platforms and directly with content creators (influencers) to build out our affiliate program.

Requirements

• Native level Japanese and proficiency in Business English.
• 5+ years of experience in digital marketing, with hands-on experience of SEO marketing.
• Strong understanding of search engine algorithms and ranking strategies.
• Experience with SEO and affiliate marketing tools (Google Search Console, Google Analytics, SEMrush, Ahrefs).
• Excellent analytical skills to track and optimize performance.
• Proficient in content creation for SEO improvement.
• Nice to have: Experience with influencers or affiliate marketing service providers (Partnerize, A8).
• Content Marketing Strategy: Provide strategic insight and recommendations on how we can boost our online presence through content marketing.

Benefits

We offer flexible hybrid working options and the freedom and autonomy to do your best work in a way that works for you from anywhere in the globe. You'll enjoy 20+ days annual leave, plus generous time off for volunteer, parental, and Koala life leave, and access to our Employee Assistance Program. We're a BCorp Certified company with a strong focus on employee growth and wellbeing.

Estimated Salary:

$60,000 - $80,000 per year