About the role
This Marketing Manager is responsible for the driving and execution of marketing campaigns to help the marketing leads achieve or exceed commercial and strategic goals.
What you'll do
- Driving significant paid conference attendee volume and sponsor acquisition, revenue growth through highly effective and creative initiatives utilizing all channels, platforms and marketing tools.
- Working with product research and conference program management to develop a deep understanding of product offerings and conference agenda to successfully develop, position, and communicate the value proposition of Ours and the conference to potential attendees and sponsor.
- Creating value-based product/conference messaging & positioning, competitive differentiation, and storylines for conference promotion (both existing and new launches) through collateral, video, web, SEM and other channels.
- Develop effective messaging frameworks for key roles within vendor companies that are targets for sponsorship - Chief Marketing Officers, Chief Revenue Officer, Chief Sales Officers, VPs of Marketing, VPs of Sales, etc.
- Defining and executing campaigns aligned with buyer journey – from lead acquisition to registration, leveraging retargeting to maximize overall engagement.
- Driving/consuming external client and conference attendee survey data from Customer Insights to inform campaign strategy and launch.
- Developing a comprehensive digital strategy, with the Digital Marketing Center of Excellence, that maximizes traffic, engagement and conversion in SEO/SEM and conference website, while leveraging analytics tools to inform and identify the best channel mix to drive best possible ROI on campaign spend.
- Executing all campaign elements, continually reviewing performance metrics, identifying innovative new ways to drive demand, and revising campaigns accordingly.
- Analyzing activities that gauge ROI from MQL to SAL to conversion, as well as identifying ways to increase revenue growth across sponsor portfolios through key benchmarks.
- Interacting directly with various functional groups, developing/presenting marketing plans and influencing their thinking on, and approach to, conference messaging and promotion.
What you'll need
- BA/BS degree required
- 8+ years B2B marketing experience
- Demonstrable experience executing successful marketing campaigns
- Email marketing, with marketing automation experience, preferably Eloqua
- Knowledge and experience in marketing campaign creation, lead management, and pipeline conversion
- Experience with various mediums/channels and best practices, online and offline
- Great interpersonal, collaborative and communication skills
- Confident, self-motivated individual with strong bias toward action
- Excellent interpersonal skills, including the ability to maintain effective working relationships
- Japanese Fluency and English Business level required
Who are we?
At Gartner, Inc. (NYSE: IT), we deliver actionable, objective insight that drives smarter decisions and stronger performance on an organization's mission-critical priorities.
Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.
We believe that a diversity of experiences makes us stronger—as individuals, as communities and as an organization.
We're recognized worldwide as a great place to work year after year.
We've been recognized by Fortune as one of the World's Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index.
Looking for a place to turn your big ideas into reality?
Join #LifeAtGartner
What we offer:
Our people are our most valuable asset, so we invest in them from Day 1.
When you join our team, you'll have access to a vast array of benefits to help you live your life well.
We encourage continued personal and professional growth through ongoing learning and development opportunities.
Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.
The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.
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You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to .
Job Requisition ID:85956
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