Search Marketing Manager
We are looking for an experienced and passionate Search Marketing Manager to join our Category & Channel Marketing team.
About the Job
- Owning JP Paid and Free (SEO) Search channels, including Text Ads, Shopping Ads PLA, FPL.
- Creating and managing channel strategy, conducting dive deep analysis and experimentation to improve ROI while driving topline growth for Amazon JP business.
- Identifying critical product/feature gaps for JP to enhance and prioritize on global roadmap.
Key Responsibilities
- Partnering with global teams, category teams, other marketing teams and analytics teams.
- Translating insights into forward-looking opportunities and product/features proposals.
- Designing and conducting data-driven experiments to verify hypotheses, test new vendor features, innovate on scalable and automated program design and influence WW product roadmap.
- Collaborating with global Search team to share and learn best practice, and create synergy between marketplaces for cross-market customer experience innovation.
What You'll Do
- Synchronizing with global (US, EU) counterparts on the progress of product/feature launch and making/adjusting plan for local roadmap as well as business impact estimation.
- Developing annual channel operations plan and business reporting to Leadership, Finance, and global channel management on channel performance.
- Finding new opportunities based on local experiments to propose to WW and influence their roadmap or build local JP specific initiative.
About Us
The Category & Channel Growth Marketing team manages a variety of programs, both paid and free, that generate sales and customer growth for Amazon Japan. Across critical categories that are under-penetrated on Amazon Japan and channels: including Search (SEM/SEO), Creators (Affiliates and Influencers), social media, Outbound (Email and Push Notification) and Mobile Ads.
Requirements
- 5+ years of professional non-internship marketing experience.
- Hands-on experience managing digital marketing programs including program strategy, operation plan, execution, reporting and optimization.
- Deep knowledge of search and digital marketing technology and industry landscape.
- Ability to proactively identifying program parity, proposing solutions, and driving improvements.
- Language: Full professional English.
Estimated Salary: ¥10,000,000 - ¥15,000,000 per year
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