Triumph is one of the world's largest intimate apparel companies. It enjoys a presence in over 80 countries with the core brands Triumph and sloggi. Globally, the company serves 20,000 wholesale customers and sells its products in more than 2,300 controlled points of sale as well as via several own online shops. The Triumph Group is a member of the amfori Business Social Compliance Initiative (amfori BSCI).

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We are seeking self-motivated, strong Marketing leader with expertise in Member Relationship Management Team to join our growing Marketing Division in Tokyo, Japan as :

Member Relationship Management Manager

Role Purpose:

• The role of the Member Relationship Management Manager is to leverage, treasure and expand the Consumer Lifetime value for each of the brands: Triumph, sloggi and AMOSTYLE through Member Relationship Program (CRM) .
• This position is responsible for the ongoing cultivation of the relationship between the brand and consumer that goes far beyond the transaction. The person brings an intentional, consistent approach to each brand that will provide value at every customer interaction, thus increasing loyalty.
  • Define and implement meaningful Member Relationship Program Benefits for our most loyal consumers to increase the engagement with us. On top of that, makes sure that our Member Relationship Program is ever evolving and that we are as a Brand in her journey beyond the transaction
  • Develop a Triumph CRM program and contribute to business growth through that program.

Roles & Responsibilities

In summary, the key Roles & Responsibilities of this position is broadly defined as follows:

Member Relationship Management (CRM):

• Collaborate with relevant departments to establish a new CRM platform
  • Identify tools that will keep customers engaged throughout their purchase journey to develop customer loyalty and collect valuable customer information.
• Develop and implement a strategy to efficiently acquire new members
  • Develop and implement a strategy to ensure that the acquired CRM members are cultivated as loyal customers
  • Increases customer loyalty and trust: support and help in strengthening our CRM and Member Relationship presence and activities. Each touchpoint should include helpful, personalized information to provide positive consumer experience and build loyalty.
  • Use consumer insight and data to create a positive brand perception and boost engagement across all channels. Analyze data to inform business development and campaigns, working with the support of an analytics manager.
• Increase Member Relationship purchase frequency with effective CRM programs
  • Define what strategy we should implement for each of the brand, based on the principle that highly engaged customers buy more, promote more, and demonstrate more loyalty.
  • Establish a clear and actionable process of interacting with consumers through varied channels to develop and strengthen a relationship with her.
  • Contribute to sales with an effective CRM program
  • Drive and develop the necessary skills needed, which deliver to the company a Best in Class Omni channel Marketing function to maximize customer lifetime value.
• Responsible for development, execution, and continuous refinement of multi-channel Consumer Relations and the development of Member Relationship and CRM programs, roadmaps, and Consumer Relation strategies to maximize customer lifetime value.

Others:

• Support the developing the Marketing Strategy (short, mid and long term) to the Consumer Engagement Sr. Mgr
• Develop the annual budgeting process against the commercial calendar and well-manage the A&P reporting to the Consumer Engagement Sr. Mgr

Measures of success / KPI:

• Impact for both of in short term (ex: business growth / net promote score etc.) & long term (ex; brand equity) by developed CRM activities
• New Consumer acquisition on CRM program
• Increasing the purchase frequent by CRM members
• VOC: Voice of Consumers
• Brand equity score
• A&P efficiency & ROI

Requirements:

• 8 years+ experience in related role
• Deep understanding of digital ecosystems
• Relevant experience in CRM, loyalty, member lifecycle management for consumer brands
• Extensive consumer and competitor understanding
• 3 years+ team management/leadership experience in a large market.
• Cross Functional expertise and leadership to make alignment
• Experience in beauty / innerwear/ apparel business is a bonus
• Ability to inspire via strong presentation and communication skills
• Strong commercial understanding
• Proven ability to lead complex and multi-functional teams
• Project management skillset
• High drive + result orientated
• Fluent business language skills in Japanese and English

Your Responsibilities:

Your ideal profile:

We offer:

You will never walk alone

As a family owned business with more than 135 years of experience, Triumph embraces diversity throughout our global organization. Currently, our offices are present in over 40 countries across Europe and Asia having many international teams collaborate together every day. Guiding our corporate behaviors are respect and value for our employees, but also Collaboration as one of our key Corporate Competencies, being a core part of our every day working environment.

Make a Difference, together

The future belongs to our children. At Triumph, we want to be proud of our commitment to building a sustainable society and protecting the environment, and we work everyday to ensure our products are manufactured in an sustainable way. This is our vision: We want to be a company that is characterized by responsible leadership and consideration for future generations and that cares for the legacy that we leave behind to our children.

Putting People at the center

At Triumph we are committed to our employees, they represent the foundation for our success. This means that as a company, we are driven to offer great career opportunities in a dynamic fast-paced organization. Our HR function across the globe strives to support our employees in their development, through our Triumph Learning Academy

We continuously strive to recruit new talent, offering them one of the textile industry's most international working environments, excellent conditions and great development opportunities in a company still owned and managed by the founding families. Our headquarters employs people from more than 30 nationalities and as a European company, we are present in many key markets in Europe, like Germany, Italy, France and growing in Eastern Europe. We are proud to have become one of the leading players in Asia very early on, in countries like Japan, China and Singapore, as well as being an employer that people aspire to work for. As a company serving women, we fundamentally believe in gender equality and diversity. Women make up more than 50% of our company's workforce. In the last years, we have had a specific and successful drive to increase the number of women in management.

Triumph is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, colour, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

If you are seeking a great opportunity to develop your career, please send us your CV in English by clicking on Apply.