Senior Director BU Originals, Basketball,

で見つかりました。 Talent JP C2 - 5日前


Tokyo adidas

Purpose & Overall Relevance for the Organization:

Act as a General Manager by creating & executing Go To Market plans for the Business Unit to drive brand and business success within guidelines set by Global Business Units (BUs)

Key Responsibilities:

  • Drive & develop 3-5 year category plan based on overall adidas SBP process (in collaboration with Global)
  • Provide BU leadership category across all related functions & departments (Owner of Japan CFT - BA, SpoMa, Channels, Fin, SCM, etc) on vision, strategic objectives/actions & financial targets as defined in brand SBP;
  • Drive GTM with focusing on Product – Story - Availability
  • Responsible for category forecast within IBP across all channels.
  • Deliver financial expectations in NS and Sell out across all channels.
  • Set & monitor Japan pricing corridor for category range.
  • Define & implement Japan channels allocation for global allocated products.
  • Define category CI and lead the communication with Global BU to get Japan needs prioritized.
  • Deliver powerful, compelling, commercial, viable range/concept selection for Japan to support the overall brand strategy, purpose & direction.
  • Define category calendar, and propose desired MWB allocation by key concepts with Japan BA
  • Lead all creation needs, validate SMU requests for Japan and leverage CCT & CCS to fulfill Japan needs to support the SBP.
  • Lead and Own Seasonal Category activation and Franchise calendar, including being consultant for Account SWB calendar.
  • Take responsibility for Sell-through of the category across Japan, be able to provide insights and to drive actions behind the performance tracking dashboards and share update with Global BU
  • Proactively drive category mitigation plan when OTB having the gap
  • Develop team sales strategy and implement execution together with cross functional teams.
  • Host and manage global BU visit.

KPI's:

  • Market P&L for category (NS, Std Margin, Contribution)
  • Sell Out all channels
  • 5 year category plan : achievement of key initiatives
  • Brand & key categories NPS
  • Execution excellence in brand concepts/stories
  • Market share

Key Relationships:

  • Global BU
  • Brand Activation, CTC, countries CTC
  • MOPS, PMO
  • Demand Planning, SCM, Finance (marketing ROI)
  • Sales (all channels)

Knowledge, Skills and Abilities:

  • Ability to develop and implement strategy.
  • Proven leadership and management abilities especially in managing a diverse team (incl. remote management)
  • Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
  • Broad Marketing experience, with a distinct track record of success and expert Merchandising knowledge
  • Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
  • Strong industry knowledge, across divisions—footwear, apparel, and accessories—and across all Bus.
  • Expert understanding of Japan markets' consumers, accounts, economic environment and commercial needs

Requisite Education and Experience / Minimum Qualifications:

  • 10+ years of experience in merchandising/product, marketing, sales/retail required. Regional experience preferred.
  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • Previous experience in managing a global matrix organization required
  • Fluent in English
  • Willingness to travel upwards of 20% of time

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