Manager Brand Communications-Originals

7日前

Tokyo Adidas Full time

Purpose & Overall Relevance for the Organization:

Drive an effective and efficient brand activation across all Originals, Basketball, Skateboarding and Statement categories in country /cluster with full alignment between the global Brand Activation and Country Business Unit teams. Develop and ensure excellent implementation of brand/category activation for own retail and Wholesale alliance and key accounts.

Key Responsibilities:

  • Provide the country relevant input to Global Brand Activation at each commercial input timing
  • Lead the creation of the local brand marketing plan & calendar based on input from global Brand Activation and ensure alignment at season intro meeting
  • Lead the execution of the local marketing plan in close collaboration with Country Business Unit.
  • Manage the execution of the Marketing Expenses plan per company business strategy
  • Manage the creation of the local content, if necessary, in alignment with the Key Stakeholders (listed in the Key Relationships section) and get approval from Global Brand Activation.
  • Ensure the execution is aligned with the Media Activation, Digital Activation, Newsroom (PR & Social, Culture Marketing and Sport Marketing.
  • Support local trade meetings by providing appropriate sell-in tools
  • Support and align with Channel Marketing Team on channel activation including Sales Working Budget campaign.
  • Manage and optimize the category Brand Comms team support and workload

    • KPI's:

  • Brand / Category Net Sales
  • Market share of respective categories
  • Compliance to Marketing Expenses guidelines
  • ROMI
  • Key campaign sell through %
  • Agency performance management (annual evaluations)

    • Knowledge, Skills, and Abilities :

  • Sufficient degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
  • Ability to develop and implement local marketing plans following global guidelines
  • Marketing budget planning and management
  • Strong presentation skill to internal and external stakeholders
  • Strong user of MS Office suite of products
  • Proven project management experience
  • Experience in both, market and regional marketing organization preferred
  • Good abilities in the fields of employee engagement and performance management at every level through effective motivation, coaching, training, and development of personnel in the team

    • Requisite Education and Experience / Minimum Qualifications:

  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • At least 5+ years' experience in relevant Marketing fields
  • Sales and /or Marketing experience
  • English – business level / Japanese - Fluent

    • Key Relationships:

  • Global Brand Activation
  • Country Business Unit
  • Country Retail, eCommerce and Wholesale teams
  • Country Brand Director and Brand Communications, Digital Activation, Sports Marketing, Culture Marketing, Newsroom, Media Activation teams
  • Country FP&A, Legal, User Inquiry Service
  • External partners (Key Wholesale partners, Agencies, Brand partners, etc.)

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