Business Overview
The Rakuten Group provides over 70 services both domestically and internationally across a wide range of fields, including internet services such as e-commerce, travel, and digital content; FinTech (financial) services like credit cards, banking, securities, e-money, and smartphone payment apps; mobile services including the mobile carrier business; and professional sports.
By organically linking these services around a membership centered on Rakuten members, we have formed a unique "Rakuten Ecosystem" that is unparalleled.
For more on Rakuten's business in numbers:
Department Overview
The R Channel Business Department has been operating a new video distribution platform, "R Channel," since 2023.
It is one of the industry's largest video distribution services, offering over 50 channels of news, sports, dramas, anime, variety shows, and more, all available for free.
In an era where video viewing is shifting from TV to the internet, R Channel is developing a unique Rakuten business by enriching its content, primarily sports and news, and by leveraging Rakuten's data assets, such as purchasing data, to deliver targeted advertising to viewers.
R Channel website:
Position
Why We Hire
The proportion of internet advertising expenditure in Japan's total advertising expenditure is about 50%, and among that, video advertising expenditure shows the highest growth rate (refer to 2024 data).
The organization that deploys "video advertising," which is currently the fastest-growing advertising segment, is unique to this position within the Rakuten Group, offering a chance to be involved in the rapidly expanding field of video advertising.
Although we are a latecomer in the video distribution platform sector, this business has significant potential for a major leap forward through proposals leveraging Rakuten's big data.
We are looking for individuals who can help us grow this business, which is only two and a half years old within the Rakuten Group.
Attractive AspectsA business continuing to grow as a startup within Rakuten:
You can be involved in the process of pioneering new markets and expanding the business.
An environment where you can acquire planning and marketing knowledge, not just sales skills:
Your work won't be limited to just sales; you can be involved in advertising planning (e.g., talent assignment, creative composition).
You can catch up on video advertising and digital advertising experience after joining.
Ability to propose optimal advertising by utilizing Rakuten's purchasing data assets:
You can make advertising proposals leveraging Rakuten's big data.
Position Details
This position is for a salesperson (manager candidate) who will stand on the side of Rakuten's video streaming business (media/platform side) and promote the planning and sales of video advertisements.
As an advertising planning and sales representative on the media side, you will be responsible for monetizing the platform by collaborating with departments within Rakuten that handle the sale of all types of advertising.
Main Responsibilities
Video advertising product planning for Rakuten's video streaming media (e.g., targeting products utilizing Rakuten's data, advertising products pursuing synergy with Rakuten Ichiba).
In cooperation with Rakuten's advertising promotion team, promote the sale of video ad slots directly to advertisers (brands, etc.) or through advertising agencies, and conduct ad effectiveness reporting.
Propose video content planning and acquisition from an advertising sales perspective (e.g., content planning targeting a specific advertiser).Promote advertising business partnerships with internal and external advertising technology partners.
Work Environment
Organizational Structure
Entire Business Department: 12 members
Advertising Sales Section: 6 members
Age Range:
A wide range of generations, from 20s to 40s, are active.
Ratio: 2 new graduates, 4 mid-career hires.
Backgrounds Of Mid-Career Hires
Sales experience at advertising agencies.
Sales experience at TV stations, etc.
Career Path Examples
Promoted to leader within 1-2 years after joining and actively working as a manager candidate.
Mandatory Qualifications
5+ years of experience in planning and sales promotion at an advertising agency or similar.
Experience in proposing solutions to client issues (those who enjoy thinking about planning).
Mobility, adaptability, and flexibility, as the role involves interacting with various departments.
Desired Qualifications
Sales experience in digital media.
Experience in planning and sales promotion of video advertising.
Others Information
Additional information on Location
Shinjuku East Side Square
6-27-30, Shinjuku, Shinjuku-ku, Tokyo
Additional Information On English Qualification
TOEIC score of 800 or higher (or proof of equivalent English proficiency through other certifications, or a degree from a university in an English-speaking country).
If you do not have a score or proof of qualification, we will provide you with information about a company-administered TOEIC IP test during the selection process.
Employee Benefits:
Application Guidelines /
Job Application Information:
Contract Employees:
Rakuten Culture:
#business #serviceplanner #consultingsales #commerce
Languages
Japanese (Overall)
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