We are working with a global digital marketing agency to identify a Paid Media Lead to head up the Paid Media division in Japan.
This is a senior leadership role within the APAC team which will involve overseeing a growing team of Paid Media specialists, driving innovation in digital strategy, and building a high-performance culture focused on excellence and transformation.
Key ResponsibilitiesLead, inspire, and develop a team of local and international Paid Media professionals.
Foster an inclusive, collaborative culture across local and offshore team members.
Provide hands-on coaching, mentorship, performance reviews, and individual career development plans.
Define and execute the strategic vision for Paid Media in the Japanese market, aligning with global and regional strategies.
Implement best-in-class processes for campaign management, client service, and operations.
Build and maintain strong relationships with key clients, internal stakeholders, and platform partners (Google, Meta, YAHOOJapan, Amazon, etc.).
Track team performance against KPIs, deliver insightful reporting to leadership, and optimise campaign strategy and ROI.
Stay ahead of Paid Media trends and lead innovation within the capability.
What We're Looking For
10+ years of experience in Paid Media Advertising, ideally in an agency setting.
Bilingual fluency in Japanese and English (required).
Deep experience working with Japanese clients and strong understanding of the local media ecosystem.
Proven track record leading and scaling digital marketing teams in dynamic, agile environments.
Experience thriving in matrix organisations with cross-market collaboration.
Expertise across major platforms and channels: Paid Search, Paid Social, Programmatic Display & Video, and Retail Media.
Strong hands-on knowledge of Google Marketing Platform tools (Search Ads 360, Display & Video 360, Campaign Manager 360).
Strategic mindset with the ability to turn vision into actionable plans.
Excellent interpersonal, communication, stakeholder management, organisational, and analytical skills.
Sounds like you? Share your CV to and let's connect
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