Position Summary
The Marketing & Communication Coordinator plays a key role in executing brand strategies and communication initiatives in the Japanese market. Working closely with the global communication team and local stakeholders, this role supports multi-channel efforts including PR, Media, Product marketing, retail marketing, and events to enhance brand visibility and customer engagement.
MAIN RESPONSIBILITIES
Marketing Support
- Coordinate marketing calendars and ensure alignment with global brand guidelines
- Conduct market research and competitive analysis within the high jewelry and luxury sectors
- Liaise with retail teams to support in-boutique marketing activities and collateral development
Public Relations & Communication
- Manage coordination with PR agencies and media partners
- Prepare and distribute press releases, brand kits, and media assets
- Track media coverage and prepare monthly/quarterly reporting
- Support influencer and VIP gifting initiatives
Events & Promotion
- Support the planning and execution of VIP events, exhibitions, and brand activations
- Coordinate event logistics, guest lists, and post-event analysis
- Work closely with HQ and local vendors to ensure high-quality execution in line with brand image
Administration
- Administrative duties (e.g. vendor registration, invoice processing, shipping supplies)
Candidate Profile
- 2–4 years+ of experience in marketing, communications, or PR (preferably in the luxury, fashion, or beauty sector)
- Deep understanding of the Japanese luxury consumer and retail landscape
- Strong communication and copywriting skills in both Japanese (native level) and English (business level)
- Highly organized with strong project management and multitasking skills
- Proficient in Microsoft Office; experience with Adobe Creative Suite (Photoshop, InDesign) and social media tools is a plus
- Passion for luxury, fine craftsmanship, and Italian heritage brands
- Open communication, team player
- Can-do mindset, "extra mile" mindset, enjoy challenges
- Able to work autonomously and try to solve problems on your own
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