TokyoのMarketing Program Managerジョブ

Marketing Program Manager

2ヶ月前

Tokyo Abbott Full time

JOB DESCRIPTION:

PRIMARY FUNCTION / OBJECTIVE

Abbott is dedicated to advancing healthcare for patients impacted by vascular disease through the creation and delivery of life-changing technologies.

The purpose of this role is to manage the many seminars, live cases, and hands-on sessions co-sponsored with Japanese physician societies ("Gakkai"), and Abbott-led programs such as observerships and proctorships involving other APAC Vascular colleagues and customers to increase customer knowledge and loyalty with our entire Vascular portfolio (spanning drug-eluting coronary stents, intravascular imaging, coronary physiology, atherectomy, and vessel closure solutions).

MAJOR RESPONSIBILITIES / ACCOUNTABILITY

Manage and execute Japanese "gakkai" programs such as seminars, live demonstrations, technology suites, and hands-on training sessions, in alignment with Marketing and Sales strategy to effectively deliver our messages leveraging the MD-to-MD channel
Manage relationships with key customers and external stakeholders leading "gakkai"
Manage budget used for "gakkai" programs and negotiate favorable terms / prices as possible
Cooperate and coordinate with Abbott colleagues across APAC markets to implement programs for Drs coming to Japan from APAC (to learn via observerships held in Japanese hospitals) and webinars / proctorship opportunities coordinated by APAC countries for Japanese physicians to participate outside of Japan.
Set goals and assess effectiveness of each event based on Key Performance Indicators (KPI).

EDUCATION, EXPERIENCE, KNOWLEDGE/SKILLS

EDUCATION

Bachelor's degree

PROFESSIONAL EXPERIENCE

Minimum required professional experience

5~7 years

Preferred professional experience

Experience in Marketing or Sales of Medical devices or pharmaceuticals
Experience in coordinating programs (especially large, on-site programs; around 100 attendees or more), seminars, workshop, hands-on and live demonstrations
Familiarity with digital channels and marketing concepts

KNOWLEDGE / SKILLS

Language Requirements

Native-level Japanese communication and Business-level English communication (writing & speaking)
This role will primarily use Japanese, but will sometimes require exchange of emails and meetings with international colleagues (APAC, US, EMEA) in English

Business Knowledge

Marketing basics, Project management, Event management, Omni-channel marketing

IT Systems / Skills

Basic IT skills (Excel, Word, PowerPoint, SharePoint)

Competencies (Leadership or Individual)

Stakeholder management: Ability to coordinate across multiple stakeholders (internal and external) from sales, marketing, physicians, congress secretariat / administrative staff, 3rd party vendors

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY:

Marketing Support

DIVISION:

AVD Vascular

LOCATION:

Japan > Tokyo : Mita South Tower

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES: