Tokyo (株)PECO ¥6,000,000 - ¥12,000,000
【仕事内容】

「マーケティング担当/CMO直下【AI×動物医療】」のポジションの求人です

Vets事業の新規集客および採用マーケティングの実行をリードし、デジタル・オフライン両面からPecoブランドのLTV最大化を推進するポジションです。CMO直下で、事業本部長・院長陣・HR・AI開発チームと連携し、ユーザー獲得から採用ブランディング、データ分析までを一気通貫で実行。データドリブンかつBizDev発想で「AIスマートクリニック」モデルの成長を支えます。

【具体的な業務内容】

■新規集客戦略の立案と実行

デジタル広告・SNS・SEO・コンテンツマーケティングなどを組み合わせ、各院の新規来院数を最大化。ペットオーナーの購買・診療行動データを活用し、AI診断・CRMと連動したLTV最適化を推進します。

■採用マーケティング/医療チームブランディング

獣医師・動物看護師採用を目的としたブランド設計・クリエイティブ戦略を企画。Wantedly・採用サイト・SNS・動画等のコンテンツを最適化し、「AI×医療の次世代キャリア」像を市場に浸透させます。

■オフライン施策・地域マーケティング

地域イベント・獣医師会連携・口コミ戦略・紙媒体などを組み合わせ、リアル接点から来院・採用を促進。データ分析を基盤に、デジタル施策とのクロスメディア効果を設計します。

■KPI/ROI分析とグロース実装

広告・CRM・来院・採用データを統合し、施策ごとのROIを可視化。AI開発チーム・経営企画と連携し、診療収益・採用単価・LTVの最適化を実現します。

【本ポジションの魅力】

■CMO直下×経営レイヤー直下でのマーケティング実践経験が積める

DeNA・Bain出身の経営陣のもと、事業成長の中核で戦略から実行までを担う環境です。単なる運用ではなく、「事業成長構造」を設計するマーケターとして成長できます。

■AI・データ・医療を横断した成長機会

AI診断・CRM・オーナーデータなど、国内唯一の獣医療データ基盤を活用可能。AI開発・医療・プロダクトチームと協働し、社会実装フェーズのAI×医療マーケティングを体現できます。

■第二創業期の組織拡大フェーズに参画

今後既存7院から100院への拡大を見据える中で、新たにマーケティング組織を構築中。スマートクリニック構造をゼロから…

【求める人材】

【必須要件】

・デジタルマーケティング(広告運用/SEO/SNS等)の実務経験5年以上

・マーケティングKPI設計およびデータ分析スキル(GA4/Looker Studio等)

・部門横断でのプロジェクト推進力(経営・営業・HR・プロダクト連携)

【給与】

年収 600 ~ 1200 万円

経験・スキルに応じて変動の可能性があります

【勤務地】

東京都

渋谷区千駄ヶ谷3-60-7

【勤務時間】

10:00~19:00

【雇用・契約形態】

【休日・休暇】

完全週休二日(土日)年末年始休暇(5日間)、有給休暇10日~20日※勤続年数により増加※入社した年度の有給休暇は、入社日に最大10日間付与(入社月により変動)
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