Role Overview
The Merchant Strategy Manager plays a core role in shaping Coupang Eats' merchant-side strategy.
This role is responsible for developing analytical frameworks, measurement methodologies, and algorithms that define how the business evaluates merchant selection, coverage, pricing, and expansion.
Working closely with Analytics, Product, Operations, and Sales, this role focuses on turning large, complex datasets into repeatable insights, metrics, and decision tools that directly support business growth.
The scope is highly strategic, with ownership over initiatives that influence both what the business prioritizes and how success is measured.
Key ResponsibilitiesStrategy & Business-Critical Initiatives
Support and drive merchant-side initiatives that are critical to near- and mid-term business growth
Help define the strategic roadmap for how merchant data, insights, and metrics are used across the organization
Translate high-level business questions into structured analytical and measurement frameworks
Measurement, KPIs & Analytics Frameworks
Own the design and evolution of merchant-related KPIs, ensuring metrics are:
customer- and outcome-oriented
analytically sound
actionable for cross-functional teams
Partner with Analytics to build scalable measurement frameworks that continuously generate new insights, rather than one-off analyses
Define diagnostic metrics and leading indicators to explain why performance is changing, not just what is changing
Ensure consistency and clarity in how merchant performance is measured across teams and forums
Algorithms & Insight Generation
Develop algorithms and rule-based models to solve concrete business problems (e.g., identifying ghost stores, classifying merchant types, detecting inefficiencies in selection, pricing, or coverage)
Own the end-to-end lifecycle of analyses:
problem framing, methodology design, validation, and communication
Proactively surface insights that influence strategic decisions in a fast-moving environment
Cross-functional Collaboration & Execution
Work closely with Analytics, Product, Operations, and Sales to ensure strategy and measurement translate into execution
Act as a thought partner to cross-functional leaders by pressure-testing assumptions and proposing data-backed alternatives
Support alignment across teams by providing a shared analytical and measurement language
Qualifications
Required
Experience in strategy, analytics, consulting, bizops, or data-driven roles
Strong analytical skillset; able to work independently with large datasets (SQL proficiency required)
Experience designing KPIs, metrics, or measurement frameworks for complex business problems
Ability to structure ambiguous questions and build practical, scalable solutions
Strong communication skills in a fast-paced, cross-functional environment
Business Japanese and Business English
Preferred
Experience in marketplaces, e-commerce, food delivery, or platform businesses
Background in management consulting, corporate strategy, or advanced analytics
Familiarity with experimentation, optimization problems, or applied data science concepts
Comfort operating in fast-paced, ambiguous environments with evolving priorities
What Success Looks Like
Merchant strategy decisions are driven by clear, well-defined KPIs and analytical frameworks
Metrics are trusted, consistently used, and clearly tied to business outcomes
New insights are generated proactively and at speed as the business evolves
Leadership and cross-functional teams share a common understanding of merchant performance
Why This Role
Ownership over high-impact, business-critical strategy and measurement problems
Opportunity to define how success is measured, not just reported
Close partnership with senior leadership and core execution teams
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