Chiyoda Kenvue
Digital Marketing Associate W Description

[Position Summary]

Play an important role as a core team member via individually supporting project of marketing planning via 1) efficient media planning, 2) effectiveness of message deliver and 3) always on optimization for further improvement.

[Roles & Responsibilities]

  • Lead media planning in marketing campaign which meets campaign brief/communication strategy, developed by Brand Team
  • Set clear KPI to evaluate the objective and monitor
  • Seek for innovative and effective communication plan which would be competitive advantage.
  • Budget optimization for high efficiency (in budget spending with appropriate allocation activities. The efficiency should be proved by analysis report(ex: Media performance report, MMM etc)

  • Set ROI target of initiatives and monitor it.
  • Set KPI of media efficacy and keep tracking.
  • Leverage result and learning for activity plan improvement.
  • Max leveraging the partnership with internal and external resources to deliver the effective and innovative execution.
  • To bring the synergy, daily relationship building and understanding the trend is highly required.
  • Qualifications

    [Required Experience]

  • Ideally 3+ years communication/activation experience
  • and (or) 3+ years Media planning/buying experience
  • Has experience of communication planning/execution initiatives
  • Led project management liaising with Financial, R&D, RA, Legal, PR, Sales and GFO/Cluster
  • Qualifications

    [Related skills/knowledge]

  • PC skill (excel/power point/word)
  • Data analysis (retail/consumer panel)
  • Project management
  • Budget management
  • Agency management
  • Brand strategy (Spotlight) knowledge
  • Consumer research knowledge
  • E-commerce knowledge
  • Media expertise in KPI tracking and planning
  • Data analysis (media/digital/social listening tools)
  • Digital marketing experience in both channel selection and contents creation
  • English (business level)
  • [Related Competency]

  • Consumer centric
  • Logical thinking
  • Teamwork
  • Primary Location

    Asia Pacific-Japan-Tokyo-To-Chiyoda

    Job Function

    Digital Marketing

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