Digital Marketing Executive

1週間前

Tokyo The Financial Times

About Us

Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees.

Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

Job Purpose

As a member of the Performance Marketing team in the Financial Times' Commercial Department, you will manage the digital marketing strategy and promotion of high profile commercial content marketing campaigns (both FT editorial and our advertising partner's content); including promotion through display and native advertising, email and social media.

With a strong knowledge of the marketing mix and media landscape, you must possess hands-on experience of all the major social media and reporting platforms - including Meta, X, LinkedIn, Youtube and Google Analytics. You must be an effective communicator and thrive in a fast paced environment working to tight deadlines and managing multiple projects simultaneously.

The Performance Marketing team sits within the Global Client Services division and manages 150+ campaigns per year. The team is made up of some of the best Digital Marketers and Paid Media specialists in the industry; with team members in the UK, New York and Tokyo.

Main duties and responsibilities

  • Managing a number of different content marketing campaigns simultaneously.
  • Present to clients and commercial colleagues at all stages of the campaign; from the marketing strategy pre campaign; to performance and optimisations at the mid campaign stage; and an end of campaign review upon completion.
  • Work with the Project Management team and FT Studio to continually nurture and refine workflows between all internal stakeholders
  • Regularly seek feedback from the sales team and advertisers so as to continually improve the way that we service our advertisers' needs
  • Project work to help the team continually improve our content marketing capabilities and our ability to reach the right audiences. This could include SEO, user experience, site design, marketing creatives, new technology, analytics, etc.
  • Work with the FT Studio to find creative ways to solve UX problems ( usability, discoverability)

    • Pre Campaign

  • Working with the global sales team at the point of pitch/proposal to answer advertiser/agency briefs with innovative ideas and produce supporting materials
  • Develop the marketing strategy for the campaign - including what internal and external channels you will use, how budgets will be split and how you will reach the target audience.
  • Work with copywriters, designers and content producers to develop the creative execution.

    • During campaign

  • Manage the setup and optimisation of targeted campaigns on social media platforms and Google Ad manager.
  • Ensuring the campaign achieves its targets within budget and on time.

    • Post campaign

  • Provide clear visual reporting and analysis of campaign performance (using FT Web Analytics, Google Analytics, Social Media etc.) which gives an overview of the audiences reached and their rate of engagement. Ensuring all traffic targets are met and always adhering to a quality over quantity approach.
  • Make the results more meaningful by adding insights and future campaign recommendations.

    • Skills/Experiences

  • A minimum of five years experience working in a marketing role.
  • Proven digital marketing experience, with particular reference to content marketing, advertising and social media.
  • An analytical mindset - somebody who can analyse performance based on data from multiple sources and can suggest improvements to increase results.
  • Ideally an experience with, and passion for, media business and advertising.
  • Flexible and hard working – proven ability to manage multiple projects at the same time and work to deadlines.
  • Desire to contribute new ideas and improvements to existing processes based on experience and insight.
  • Good creative judgement and copywriting skills.
  • Effective communicator with the confidence to work with internal and external stakeholders at all levels.
  • Evidence of working collaboratively to achieve results.
  • Required language skills: English (business level or above); Japanese skills are a plus.
  • Working experience in global organisations is a plus.

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