Digital Marketing Manager, Japan

4日前

Tokyo Thomson Reuters Full time

Digital Marketing Manager, Japan

Do you have a proven track record as a results-driven B2B marketer, marketing software or digital technology? Are you a dedicated leader and strong communicator with a passion for integrated marketing, driving quality demand and seeing it all the way through to revenue?

Join the Thomson Reuters Marketing team asDigital Marketing Manager, Japan, and take your marketing career to the next level.

As an experienced marketing professional, you will maintain a strong partnership with local sales teams, key stakeholders and regional marketing specialists to deliver best in class marketing coverage for demand generation, pipeline influence and account-based marketing and play a key role in our Japan marketing organisation.

Reporting to the Marketing Director, Legal Content in Japan, you will drive marketing plansaligned with local market opportunities and Japan business focuses, manageseamless execution, and have a significant impact on Thomson Reuters success.

About The Role
As Digital Marketing Manager, Japan, you will:

  • Develop and implement digital marketing strategies in alignment with Japan businessobjectives and target audience to drive brand awareness, customer acquisition, and lead generation, with an initial focus on Legal Content.
  • Manage and optimise various digital marketing channels, including but not limited to search engine optimization (SEO), paid search, programmatic, and social media marketing
  • Monitor and analyse key performance indicators (KPIs) and metrics to measure the effectiveness of digital marketing campaigns and make data-driven decisions for continuous improvement
  • Collaborate with cross-functional teams, including the broader marketing team, design team, and content creators, to develop and execute integrated and scalable digital marketing campaigns
  • Conduct market research and competitive analysis to identify emerging trends, industry best practices, and new opportunities for digital marketing initiatives
  • Manage and optimise the company's website, ensuring it is user-friendly, search engine optimised, and aligned with the latest web design and usability standards
  • Oversee the planning, creation, and distribution of engaging and relevant content across digital platforms to drive audience engagement and increase brand loyalty
  • Stay up-to-date with the latest digital marketing trends, tools, and technologies, and recommend innovative strategies to stay ahead of the competition
  • Track and manage digital marketing budgets, ensuring efficient allocation of resources and achieving a positive return on investment (ROI)
  • Be accountable for marketing KPIs, ensuring the achievement of annual sales contribution and pipeline targets

    • About You
    You're a fit for the role if you:

  • Have at least 8-10 years of relevantexperience in digital marketing or similar role. Experience in marketing B2B softwareand content solutions is preferred.
  • Have successfully planned and managed marketing efforts that have achieved pipeline and revenue growth
  • Have in-depth knowledge of various digital marketing channels, tools, and platforms, including SEO, PPC advertising, social media marketing, email marketing, content marketing, and web analytics
  • Possess strong analytical skills with the ability to interpret complex data and insights to optimise campaigns and drive performance
  • Are proficient in using digital marketing and analytics tools such as Google Analytics, Google Ads, social media management platforms, and marketing automation software
  • Have excellent written and verbal communication skills, with the ability to create engaging content and effectively convey digital marketing strategies and results to stakeholders
  • Are a creative thinkerwith problem-solving abilities, and a focus on delivering innovative digital marketing campaigns, staying ahead of industry trends
  • Have strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously
  • Have a passion to directly contribute to rapid revenue growth
  • Have an ability to work effectively across a matrix organization with stakeholders spanning multiple functions and geographies
  • Have strong relationship management skills with both internal and external stakeholders and strategic partners
  • Are a team player
  • Able to communicate in native-level Japanese and business-level English

    • #LI-RZ1

    What's in it For You?

    You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

  • Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
  • Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
  • Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
  • Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters café networking.
  • Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
  • Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should – we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

    • Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services – Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

    We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

    Accessibility

    As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

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