Job description

Name of organisation
: ASICS

Department: Global Marketing

Job title
: Senior Multilingual Enablement Specialist

Working Place:Tokyo

Annual salary: approximately ¥6,000,000 to ¥8,000,000

Be part of a movement that moves the world

At ASICS, we're more than just a brand; we're a movement. A movement of movement, propelled by the belief that motion strengthens the body and uplifts the mind. Our name itself, an acronym for
Anima Sana in Corpore Sano
, 'a Sound Mind in a Sound Body', encapsulates this commitment. Since taking our first step in Japan in 1949, our journey has been about more than just reaching the finish lines or clocking the fastest times. It's about the joy of moving.

If you're inspired to move yourself and the world toward a brighter, more inclusive future, we're looking for you. Here at ASICS, we welcome diversity in our people, their backgrounds and life experiences. So, you could be the right person for this role regardless of your age, nationality, religious beliefs, or gender identification.

Your role in our shared journey

As Senior Multilingual Enablement Specialist, you will be part of ASICS Corporation's global marketing organisation. You'll be based at our global headquarters in Japan but report to our Head of Creative Services - Brand Voice based in Hoofddorp, near Amsterdam.

The Creative Services team is a newly formed function with a dual purpose: to Enable and Govern, and to Create and Inspire. These two focus areas work in tandem to ensure that our brand creative is not only consistent and scalable but also compelling, imaginative, and unmistakably ASICS. From building creative frameworks and brand systems to delivering standout campaigns and content, the team plays a central role in shaping how the brand shows up across the world.

ASICS has transitioned from a centrally owned to a regionally empowered localisation model. As Senior Multilingual Enablement Specialist, you'll be the driving force and primary point of contact for our regions throughout this change and beyond. Your role is to ensure ASICS regions feel supported and informed while establishing a new way of working that's more efficient, cost-effective, and fosters ownership and confidence globally. You'll achieve this through clear communication, training, and tooling, while ensuring ASICS' brand voice resonates authentically across markets through high-quality localisation. Acting as a strategic bridge between global marketing and regional execution, you'll guide teams in adapting messaging while preserving tone and intent through governance, tooling, and best practices. As a key member of the Creative Services team, you will help bring our brand voice to life, ensuring it is consistent, culturally relevant, and unmistakably ASICS.

Please note that this role may involve frequent travel to the Netherlands, as well as participation in monthly marketing meetings and quarterly team meetings, which may occasionally be scheduled at less convenient times to accommodate different time zones.

Your key responsibilities will be:

• Take the lead on translating the new global translation strategy into tangible actions and processes, and creating strategic gap-fillers where needed.
• Keep the new Multilingual Enablement roadmap on track and proactively identify areas of improvement and pivot when necessary.
• Develop and maintain multilingual playbooks, brand voice and style guidelines to support regional content teams and translation vendors.
• Define and uphold standards for quality, tone of voice, and brand consistency across all regions, collaborating with in-region localisation teams.
• Collaborate with multilingual vendors and in-region localisation teams to optimise workflows, translation memory, and terminology management.
• Lead enablement sessions and create resources to onboard new stakeholders to multilingual enablement processes and brand voice principles.
• Establish feedback loops with regional teams to identify gaps, gather insights, and evolve multilingual voice practices.
• Lead AI tool testing and ensure they uphold brand standards and tone of voice. Roll out once testing is successfully concluded through training and onboarding.
• Gain buy-in and adoption from regions to onboard regional vetted agencies to central tooling.

You have the following skills:

• Qualification in Localisation, Communications, Journalism, Creative Writing, Marketing or relevant work experience for this specific role.
• Strong understanding of brand voice, tone, and storytelling across cultures.
• 7+ years of experience in the Localisation field and strong familiarity with localisation tools (e.g., TMS, glossaries, style guides).
• Fully fluent in Japanese and English, with 5-7 years of experience working internationally.
• Content operations and brand governance in a global or multilingual context is preferred.
• Excellent project management and English written and verbal communication skills are a must.
• Exceptional at creating presentations and guidelines as well as stakeholder management.
• Experience in conducting training sessions and creating training materials are a plus.
• Able to lead with confidence, work proactively and independently, and make strategic decisions.
• Analytical skills for reporting with the ability to turn research and data into actionable creative insights and compelling presentations.
• Curiosity for innovation and openness to exploring AI-powered tools to enhance creative processes.
• A collaborative mindset and a passion for enabling others to do their best work.

How to apply

Are you feeling inspired? We'd love to hear from you. Submit your application online and step into a role where you can truly make a difference. Let's move together, step by step, toward an uplifted world.