同社は、「明るい変化の積み重なる暮らしを、誰にでも」をパーパスに掲げ、
ライフスタイルを豊かにするサービスを展開しています。
レシピ動画メディア「デリッシュキッチン」をはじめ、ファミリー向け
動画メディア「トモニテ」、ビジネスパーソン向け動画メディア「TIMELINE」、
小売業向け「retailHUB」などを運営しています。
マーケティング担当者として、デリッシュキッチンのマーケティング戦略の立案から推進、
新規ユーザー獲得、LTV向上などを担当いただきます。
定量調査やユーザー課題分析に基づき、プロダクト開発にも携わっていただきます。
【具体的には】
・ 担当サービスや事業のブランド戦略、マーケティング戦略の構築、実行
・ 課題の可視化・戦略構築のためのリサーチ・分析
・ ユーザー獲得施策の立案・実行
・ 各マーケティングチャネルにおける施策推進
・ インハウスでのデジタル広告運用 (Google、Facebook等)
・ 代理店やメディアと連携した施策推進、CPAや継続率等のKPI分析
・ バナー、LPなどクリエイティブ改善
・ プロダクトチームと連携したユーザーグロース戦略の立案、実行
・ 自社メディア経路のパフォーマンス改善、ASOなど、自然流入のための施策推進
・ 定量調査やN1インタビューなど、プロダクトを活用するユーザーの定性課題把握
・ チームメンバーのマネジメント
【求める人材】
・ いずれかのご経験を有する方
・ インターネットサービス企業におけるWEBやアプリマーケティングの戦略策定・プランニング経験
・ 広告代理店におけるデジタル広告やアプリマーケティングのプランニング・運用経験
・ 総合、専業代理店は問わず
・ データ分析・調査結果をサービスにフィードバックし、事業成果に繋げたご経験
・ 数値分析を元に、課題の可視化や施策立案、シミュレーション予測が立てられる方
・ CPI、CPA等を指標とした広告運用業務が自身の判断でPDCAを回せる方
【給与】
年収800~1200万円,※職務経験を考慮のうえ決定いたします。
【勤務地】
東京都港区
【勤務時間】
10:00~19:00
【雇用・契約形態】
【待遇・福利厚生】
通勤手当
【休日・休暇】
完全週休2日制(土・日)、祝日、介護休暇、看護休暇、生理休暇、産前産後休暇、育児休暇 慶弔休暇 年末年始 夏期休暇 有給休暇
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