Creative Insights Manager

1週間前

Tokyo Getty Images jobs.contract_type_full_time /
Role: Creative Insights Manager Location: Tokyo, Japan Type: Full-timeThe Creative team provides customers with original, relevant, and contemporary visuals. Through an industry-unique combination of consumer research, proprietary data, and three decades of trend reporting experience, the team delivers actionable insights that guide customers to the visual content that connects with consumers. Closely collaborating with our contributor base of photographers, videographers, and illustrators around the world, the team develops market leading, authentic, and differentiated content. Who You Are: We are hiring a Creative Insights Manager to join our team Are you passionate about the way imagery works? This role might be a match for you if you are both creative and analytical. You possess a genuine curiosity for visual communication in various mediums and enjoy engaging in discussions about content. You enjoy research and are comfortable sharing what you know with the media, customers, and creative contributors alike. You are highly organized with attention to detail, able to manage the moving parts of multiple work streams operating simultaneously while still meeting deadlines. You will quickly identify problems and work independently to find creative solutions. You have a pulse on what's new and next in art and culture and are not afraid to share your insights and perspective with a multi-disciplinary creative team.

Your Next Challenge:

  • Research & Analysis
  • Create subject-area lightboxes in our proprietary content management system to support visual and content analysis.
  • Conduct qualitative visual analysis of multi-format creative content, identifying themes/patterns to determine customer trends, content needs and opportunities.
  • Interpret proprietary quantitative search and sales data to identify and anticipate directional shifts in customer interests and content needs.
  • Work with Sales and Research, Rights & Clearance teams to collect and collate relevant customer feedback on creative content.
  • Find and archive relevant tear sheets/swipes from marketing/advertising and related industry publications.
  • Mine external sources such as consumer research databases, world news, digital content trends, advertising, fine art/photography for unique insights that will help internal and external partners understand how shifts in the global landscape will impact creative content.
  • Develop compelling and impactful insights by synthesizing qualitative and quantitative findings for internal and external audiences.
  • Sales, Marketing & PR Support
  • Support Creative Insights regional lead in partnering with local and regional sales and marketing teams to grow key accounts by providing insights on visual trends impacting their business.
  • Lead the creation of customer-facing presentations about visual trends and how it can fuel powerful brand storytelling.
  • Collaborate and/or lead in visual research projects for external partners/new business opportunities, providing data- driven visual insights and guidance to relevant teams as needed.
  • Create themed boards of visual content and compile related quantitative data for marketing, PR-teams and site merchandising to use throughout the year for promotion.
  • Write insightful thought-leadership pieces for the Getty Images Creative Insights website that positions creative offerings as innovative, high quality and industry-leading.
  • Attend and present at seminars, panel discussions and media interviews as needed.
  • Content Development
  • Provide Editors and Art Directors with context on visual trends and identified content needs to support contributor briefing and shoot planning.
  • Collaborate across teams to ensure identified content needs are fulfilled appropriately.
  • Prepare presentations to disseminate visual insights and trends to contributors in-person or virtually.

    • What You'll Need:

  • At least 5 years of experience in a related field advertising/marketing, research, photography, video, etc.)
  • Proficiency in English and Japanese
  • Strong research and analytical skills, with the ability to synthesize and interpret large amounts of qualitative and quantitative data and turn them into visual insights.
  • Basic visual literacy with a broad understanding of photography as a medium, trends in popular culture (film, TV, music, art), global news, etc. Video/filmmaking knowledge is a plus, but not required.
  • Basic to intermediate quantitative data literacy and able to look at sets of data and draw conclusions.
  • Excellent communication skills with the ability to present complex ideas to different audiences.
  • Proven ability to lead multiple projects at a time.
  • Positive and collaborative demeanor with a passion for creative excellence.
  • Ability to balance being a key partner, who is empathic towards their peers and seeks consensus, with being a strong advocate and champion for data-driven decision making.
  • Experience thriving in a fast paced, dynamic creative environment while not losing sight of critical details.
  • Proficiency in relevant software applications, particularly Microsoft PowerPoint (and/or Keynote) and Excel.
    • どの写真にもストーリーがあり、どのフレームにも物語があります 私たちはビジュアルの持つ可能性を信じています。ビジュアルコンテンツクリエイターのリーディングカンパニーとして展開するGetty Images、iStock、Unsplashの3つのブランドは、企業の規模、海外展開の有無、予算の大小に関係なく、あらゆる顧客のニーズを満たす幅広いコンテンツソリューションを提供しています。顧客の目的が商業的なものか慈善的なものか、収益を生み出すものか社会を変化をもたらすものか、市場に影響を与えるものか注目を集めるものかに関わらず、私たちが持つビジュアルは、あらゆるブランド、企業、組織がターゲットオーディエンスとより効果的にコミュニケーションを取り、行動を促すのに役立ちます。言い換えるとするならば、私たちは、画像や動画がどれほどまで強力であるか、そしてそれらが世界を動かすことができるかを知っています。 Getty Imagesで働くとは 私たちの目標は、グローバルで最高の職場の 1つになることです。そのため私たちは、働く皆さんに最高の仕事ができるような経験とリソースを提供することに専念しています。私たちのカルチャーの基礎となっているのは、リーダーシップ・プリンシプルです。これは、私たちが協力して仕事をするための指針となる共通の価値観です。当社は、信頼、透明性、配慮を実践しながら、基準を引き上げ、チームで解決策をもたらします。私たちは、偏見のある行動を積極的に拒否し、さまざまな意見、視点、経験を受け入れます。そして私たちは、顧客にフォーカスし、責務を果たし、企業目標を達成します。当社は、効率的に成果を上げ、時間を有効的に使うことを優先できる協力的で支援的な環境を育むことで、すべての従業員が業務目標の達成と、人生における健康とウェルビーイングのバランスを取れることができると考えています。当社は、有給休暇を取得することで仕事から離れ、休息を取り回復することが重要だという考えを大切にしています。Getty Images Holdings, Incは株式公開会社であり、その普通株はニューヨーク証券取引所に「GETY」のシンボルで上場されています。従業員は、市場価格より15%オフの価格で会社の株式を購入できる従業員株式購入プランに申し込むことができます。当社の従業員の成長、発展、帰属意識、エンゲージメントは重要なことです。当社は、リーダーシップの育成、多様性と包括性のトレーニング、メンタープログラム、ハイポテンシャルプログラム、専門能力開発およびスキル開発など、さまざまな学習体験を提供しています。当社は、このハイブリッドな働き方の世界においても、従業員同士のつながりを保つことを優先し、グローバルの従業員イベントや各オフィスでのイベント開催を行っているほか、エンプロイ・リソース・グループでのコミュニティへの参加を奨励しています。当社の事業について学ぶことは何よりも重要であり、当社のオープンで透明性のあるカルチャーにより、オープンフォーラム、全従業員ミーティング、コンテンツ紹介アワーを通じて、各部門の専門メンバーや当社のシニアリーダーのメンバーに直接対話することができます。Getty Imagesは、多様性が世界を動かすという当社の成功に不可欠であると信じており、多様性を奨励する包括的で相互に尊重する環境の創出に取り組んでいます。当社は、実力、能力、パフォーマンス、およびビジネスニーズに基づいて採用を決定します。Getty Imagesは機会均等雇用者です。応募資格を満たすすべての応募者は、年齢、祖先、肌の色、介護休職または傷病休職の取得履歴、性自認または性表現、遺伝情報、婚姻状況、病状、国籍、身体または精神障害、政治的所属、保護された退役軍人としての地位、人種、宗教、性別 (妊娠を含む)、性的指向、または法律、規制、条例によって保護されるその他の特徴に関係なく、採用の検討対象となります。

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