Requirements
Description and Requirements
■採用の背景
前任者の退職に伴う採用となります。候補者は、メットライフ生命の中期経営計画の大きなテーマの一つであるデジタルセールスを推進するメンバーとして、デジタルメディア・コンテンツ・マーケティングオートメーション技術を活用し新規顧客獲得・見込み顧客のナーチャリングを担当いただきます。候補者には、高いビジネスアクメンとエキスパートレベルのデジタルメディアを用いたキャンペーンプランニング、クリエイティブ企画制作進行、パフォーマンス分析、 PDCA サイクルを実行するスキルを兼ね備えていることが必須であり、客観的なデータをもってビジネスに対する成果を可視化し結果に対する責任を持つことが求められます。
■職務内容
- メットライフ生命の新規顧客獲得のためのデジタルプロモーション企画立案、集客・コンバージョン獲得施策実行のための外部ベンダーのディレクション、社内関係部門の社内プロセス工程管理、プロモーションパフォーマンス分析による継続的 PDCA のサイクルの実行
- 見込み顧客を対面・オンライン申し込みにつなげる継続的なデジタルタッチポイント構築のための企画立案、ナーチャリングキャンペーンの実行のためのコンテンツ制作・マーケティングオートメーションツールを使ったナーチャリングシナリオ開発のための外部ベンダーや社内メンバーのディレクション
- デジタルプロモーションのターゲット顧客セグメント定義やカスタマージャーニーの精緻化を目的とする CDP 構築・ AI ケーパビリティ導入プロジェクトにメンバーとして参画し、実験的なユースケースの企画立案と実行
■必須業務経験・スキル
1.ビジネス成果の KGI/KPI に対する責任を持ち、コンテンツマーケティングを含むデジタルマーケティング施策を自ら企画実行を主導した経験: 3 年以上
( 保険業界を含む金融業界での経験が5年以上ある方は尚可)
2.マーケティングオートメーションツールを活用しマーケティング施策のパフォーマンスを最適化した経験:あれば尚可
3.デジタルキャンペーンやウェブサイト等デジタルタッチポイントの UX/UI の PDCA を通じた最適化に必要なエクセル等の基本的なデータ分析を実践した経験: 1 年以上
( 高度なデータ分析を実践できるスキルを有する方は尚可)
4.個々のキャンペーンレベルでパフォーマンスをトラックするダッシュボードやレポーティングを自身で組み立てられるウェブアナリティクススキル (Adobe Analytics など Web 解析ツールを使った分析の経験 )
5.金融・保険など当局や業界規制の厳しい業界におけるリスク管理の必要性に対する認識
■その他尚可経験・スキル
以下のいずれかの経験のある方。
1.ビジネス英語基礎レベル(リーディング・ライティング)
2.金融など規制の厳しい業界におけるマーケティング業務経験
3.複数部門の参画するデジタル関連プロジェクトの進行管理経験
4.IT ベンダー、コンサルティング、代理店等でデジタル関連プロジェクト推進やソリューション支援を多業界にわたりクライアント向けに提供してきた経験
5.新しい技術に対する強い関心と変化への適応能力
■学歴・資格
□高卒以上 □専門学校卒以上 □短大卒以上
- □大学卒以上
- □大学院卒以上
■このポジションの魅力
«PR»
メットライフ生命の中期経営計画の中でもデジタルを活用した先端技術の活用によるビジネス成長を推進する大きなテーマにコアメンバーとして参画できるポジションになります
Benefits We Offer
MetLife Japan offers a comprehensive benefits package that promotes work-life balance and employee wellbeing. Employees can take advantage of flex time policy and a generous time-off policy, national holidays, annual paid leave, special consecutive leave, and refreshment leave. We also provide full social insurance coverage, a commuting expense reimbursement, group insurance, and discounts on travel and English language lessons. To support work flexibility, employees also have hybrid work options, shortened working hours for parents with children in third grade or below, and a casual dress code.
About MetLife
MetLife Inc., through its subsidiaries and affiliates (MetLife), is one of the world's leading financial services companies, providing insurance, annuities, employee benefits and asset management to help individual and institutional customers build a more confident future. Founded in 1868, MetLife has operations in more than 40 markets globally and holds leading positions in the United States, Asia, Latin America, Europe and the Middle East.
MetLife Japan began operations in February 1973 as Japan's first foreign-owned life insurance company. Our purpose, "Always with you, building a more confident future," encapsulates our strong commitment to leveraging our global network and best practices worldwide to stand with our customers and build trust with our communities.
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