Position Summary

The Marketing & Digital Senior Manager leads the overall brand strategy and execution for Marc Jacobs Japan across Marketing, PR, Digital, Media, and CRM.

This role drives brand desirability, strengthens market presence, and accelerates business growth through data-driven decision-making and cross-functional collaboration. This leader aligns local strategy with Global Marketing teams, while ensuring excellence in both brand building and performance marketing.

Key Responsibilities

1. Brand & Marketing Strategy

• Develop and own the annual Marketing & Digital strategy for Japan, aligned with global brand direction and Japan's commercial priorities.
• Lead seasonal 360° campaign planning across retail, e-commerce, CRM, and media.
• Ensure strong local relevancy while maintaining global brand image and consistency.

2. Digital

• Oversee digital marketing, media, and online customer acquisition.
• Strengthen data-driven performance marketing, SEO/SEM, paid social, and partnerships.

3. Public Relations & Communications

• Supervise all PR activities, including media relations, showroom management, influencer strategy, and press events.
• Collaborate and coordinate PR activities with the external PR vendor
• Drive storytelling that elevates Marc Jacobs' presence and cultural impact in Japan.
• Ensure timely and high-quality communication with the global HQ.

4.Partner with and align the marketing strategy with the CRM manager

• Oversee CRM strategies and clienteling initiatives to increase repeat purchase and lifetime value.
• Partner with Retail and Merchandising to support targeted activations, events, and VIP programs.

5. Team Leadership & Development

• Lead, mentor, and develop the Marketing, PR, and Digital teams (internal + contractors).
• Strengthen organizational capabilities, processes, and cross-department alignment.
• Build a sustainable structure for future growth with strong succession planning.

6. Budget Management & Reporting

• Manage the full Marketing & Digital budget across brand marketing, PR, media, and digital ads.
• Ensure cost efficiency and strategic prioritization.
• Provide regular reporting and insights to Global HQ and Japan Leadership.

7. Cross-Functional Collaboration

• Partner closely with Retail, Merchandising, Ecommerce, Finance, HR, and Logistics to ensure integrated planning.
• Represent Marketing in Japan ComEx discussions and commercial alignment meetings.
• Work closely with Global counterparts to execute global launches, toolkits, and campaigns.

Qualifications & Requirements

Experience

• 10+ years of experience in Marketing, Digital, or Brand roles, ideally within
  luxury, fashion, beauty, or premium consumer brands
  .
• Proven leadership experience managing multi-functional teams (Marketing, PR, Digital, CRM).
• Strong experience in 360° marketing campaign execution and digital performance.

Skills

• Strategic thinker with strong operational execution.
• Deep understanding of Japan consumer behavior and media landscape.
• Strong stakeholder management across global, regional, and local teams.
• Analytical mindset with ability to interpret data and translate into business actions.
• Excellent communication and presentation skills in English and Japanese.

Personal Attributes

• Leadership with empathy, clarity, and accountability.
• High agility, resilience, and ability to thrive in a fast-paced environment.
• Passion for fashion, creativity, and brand expression.
• Collaborative mindset with strong business ownership.

Employment Details

• Title:
  Marketing & Digital Senior Manager
• Department:
  Marketing
• Reports to:
  President, Marc Jacobs Japan (solid line) / Global HQ (dotted line)
• Location:
  Tokyo
• Team size:
  Marketing, PR, Digital (including contractors)