Requisition ID: 10834
Job Location(s):
Tokyo, Tokyo, JP,
Time in Office: Hybrid
At Crocs, Inc., every career offers a chance to make a real impact. No two journeys look the same. And that's exactly how we like it. Whether you're welcoming customers into our stores, collaborating with global teams at our headquarters, or keeping operations moving at our distribution centers, your impact is real and valued. At Crocs, Inc. you're not expected to fit a mold. You're encouraged to break it and create something better.
Overview
The
Sr. Manager, Commercial Channel Marketing Activations – Japan
is responsible for leading and executing regional channel marketing strategies across wholesale, direct-to-consumer (retail, .COM, and digital) in Japan. This role ensures cohesive and impactful commercial marketing activations that align with global brand strategies while incorporating local market insights. Partnering closely with internal and external stakeholders, this leader drives consumer engagement, brand equity, and revenue growth across all channels.
What You'll Do
- Drive channel marketing strategy and execution across wholesale and DtC (retail, .COM, and digital) to achieve business objectives.
- Connect with global and international marketing teams, bringing Japan-specific insights to align commercial and brand planning.
- Achieve sell-in and sell-through goals through integrated marketing programs in partnership with commercial and brand teams.
- Innovate and develop strategic marketing plans that maximize channel productivity and brand impact.
- Ensure alignment and consistency of marketing plans across all customer touchpoints and retail environments.
- Represent marketing in cross-functional discussions with external partners and internal stakeholders to ensure smooth execution.
- Maintain strong relationships with commercial partners and internal teams to support high-impact activations.
- Lead and mentor the Visual Merchandising team and support broader commercial team development for brand-commercial integration.
What You'll Bring To The Table
- Bachelor's degree (preferably in Business, Marketing, or a related field); or equivalent experience.
- Minimum 7 years' experience in marketing, ideally in brand or trade marketing within footwear, fashion, or lifestyle industries.
- Expertise in channel activation marketing across wholesale and DtC (retail, .COM, digital).
- Proven people management and leadership experience.
- Deep understanding of omni-channel marketing and commercial channel strategy.
- Strong analytical mindset with experience setting KPIs and measuring campaign effectiveness.
- Bilingual fluency in Japanese and English; strong communicator with excellent presentation skills.
- Adaptable, proactive, and results-driven with a high degree of agility and resilience.
Key Job Dimensions
- Internal Relationships: Japan Commercial Teams, International (MICE) and Global Marketing Teams
- External Relationships: Wholesale accounts, Brand & VM agencies
- Management Responsibilities: Yes (Visual Merchandising team and cross-functional mentorship)
- Geographic Scope: Japan
The Company is an Equal Opportunity Employer committed to a diverse and inclusive work environment.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability, or any other protected classification.
At Crocs, Inc. we believe in the power of a blend of in-person and virtual collaboration to drive creativity and strengthen relationships. Your participation in this flexible schedule plays a key role in building a connected and successful team. In-office requirements vary by our work personas: Resident (5 days), Collaborator (4 days), Connector (2-3 days), Explorer (fully remote). This role has been aligned to the Collaborator persona.
Job Category: Corporate
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