Tokyo Shanghai BSF Human Resources Co., Ltd
Job brief


Our client is a prominent player in the cross-border education industry, dedicated to providing high-quality academic planning, application guidance, and localized learning support for students pursuing international education.

With in-depth insights into Japanese education markets, it has built a stable service network and an excellent reputation in target regions.

Currently in a phase of business expansion, the company continuously optimizes its service system to meet the growing needs of more students, and strives to be a core bridge connecting high-quality educational resources between China and Japan.

We're excited to welcome a proactive leader who can elevate our online admissions reach and connect more students with life-changing Japanese language learning experiences

Responsibilities


Develop and execute digital admission strategies to attract global students, including optimizing online channels (social media, study-abroad forums, targeted ads, and lead-generation campaigns).

Drive end-to-end enrollment: from lead nurturing (via email, virtual consultations) to application review, visa support coordination, and conversion of prospects into enrolled students.

Focus on expanding recruitment in Chinese-speaking markets, leveraging fluent Chinese communication to engage with students, agents, and partners.
Analyze enrollment data, track digital campaign performance, and iterate strategies to meet monthly/quarterly admission KPIs.
Collaborate with marketing and academic teams to refine student-facing materials (digital brochures, web content, virtual open house sessions).

Requirements

3+ years of experience in online admission/customer acquisition, preferably in education (language schools, study-abroad programs, or international education).
Fluent Mandarin Chinese (spoken/written) is highly preferred ability to engage Chinese students, parents, and education agents effectively.
Strong Japanese communication skills (business-level); English proficiency is a plus.

Deep understanding of digital recruitment tools: social media platforms (WeChat, Xiaohongshu,LinkedIn), lead management systems, and online advertising (Google Ads, social ads).

Results-oriented mindset with a track record of meeting enrollment targets through digital initiatives.
Cross-cultural awareness and ability to work with a diverse team and student base.
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