Tokyo H&M Group Full time
Optimize customer journey across online channels, ensuring seamless consistency of site content. Spearhead development of online visual merchandising, digital copywriting, and customer behavior analysis. Lead the DX team to manage site calendar and collaborate with E-Commerce team to drive profitable Ecommerce selling. Work closely with Digital Marketing and Online Merchandising to initiate local commercial plans. Co-work with external business partners to follow up on IT development. Ensure the COS Japan e-commerce platform stays in line with COS aesthetics and visually balance the collection of products based on commerciality, branding, and seasonal trends.

Key Responsibilities:

  • Build up both short-term and long-term strategies for COS Site that associate with the goals of customer acquisition and retention.

  • Lead the DX team to manage overall site calendar for regular site refreshes, seasonal and promotional campaigns on both OS and EC platforms.

  • Collaborate within your E-Commerce team to establish a customer journey that drives profitable Ecommerce selling towards the set targets and goals.

  • Work closely and cross-functionally with other key online functions such as Digital Marketing and Online Merchandising to initiate local commercial plan to drive online business.

  • Co-work with external business partner to follow up on IT development on site and VM.

  • Understand the product and marketing focuses from Global and local Merchandising and Marketing Team, and appropriately translate them to site delivery including but not limited to site content, visual communication.

  • Understand the online customer's expectation through behavior & data analysis, and plan for the constant improvement of UX/website functionality by working closely with IT Team.

  • Ensure that the COS Japan e-commerce platform stays in line with COS aesthetics, visually balance the collection of products based on commerciality, branding and seasonal trends.



Qualifications:

  • Experienced in web/mobile analytics, metrics gathering, and dashboard reporting.

  • Advanced proficiency in Google Analytics, Excel, and related data statistical software.

  • Strong leadership and interpersonal skills.

  • Proven organizational and decision-making abilities.

  • Sales-driven and result-oriented.

  • Customer-centric mindset and willing to learn.

  • Ability to use own initiative and work as part of the team.

  • Leadership experience in managing a team is preferred.

  • Excellent communication on English language skills, both verbal & written.



Additional Information:

  • This is a full-time permanent contract based at our COS Japan Office in Tokyo.

  • We offer attractive benefits with extensive development opportunities around the globe.

  • All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online.

  • In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP.

  • Tokyo based colleagues also receive 25% Staff Discount within H&M group, Commuting fee, Celebration of Long Service Award, HIP - H&M Incentive Program for Long service employee, Childcare / Family Care Leave, Health checkup, Wellness benefit (Benefit one), Paid leave / Sick leave, Volunteer benefit, Opportunity to work with global environment, Hybrid working – 2days in a week(work from home).



Inclusion & Diversity:
We strive to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

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