Head of Marketing, Japan, Broadcom

4日前

Minato City Broadcom Inc. Full time

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Job Description:

Head of Marketing, Japan, Broadcom

A critical part of our marketing organization, the Head of Marketing for Japan is responsible for designing and driving integrated marketing campaigns targeted specifically at our most strategic Broadcom customers in Japan. Based in Tokyo, you will serve as the strategic advisor to the local Broadcom sales leader and help craft campaigns to engage their customers and achieve their goals.

The ideal candidate is self-driven and is equally skilled at strategy and planning as well as hands-on execution. You will be responsible for developing and driving the execution of the Broadcom Japan Marketing Plan from strategy to execution, ensuring it reflects local business requirements and goals. You will closely collaborate with Broadcom marketing colleagues, as well as other local stakeholders across the organization to ensure content and tactics are continually monitored, measured, and enhanced to maximize campaign effectiveness and align with Broadcom's business goals.

Your Impact

  • Plan, manage, and execute multiple marketing programs focused on targeting IT personas
  • Collaborate with sales, centralized marketing and product marketing teams to craft marketing campaigns that align with the Broadcom business strategy in Japan
  • Lead participation in 3rd party and industry events and work with the extended marketing team to enhance the Broadcom brand
  • Manage external agencies, vendors, and international projects to improve overall marketing performance
  • Create targeted ABM programs for strategic accounts and be a key driver in recommending, leading and executing ABM tactics across Japan
  • Serve as a marketing liaison to sales and local stakeholders and provide them with account insights and upcoming marketing campaigns on a regular basis
  • Source ongoing feedback from local sales and local stakeholders, and monitor the competitive landscape, to refine and enhance marketing plans
  • Assist with the execution of channel marketing programs in Japan
  • Manage the translation of content for Japan
  • Regularly assess campaign effectiveness and share results and market insights with internal stakeholders
  • Ensure all field marketing programs comply with local data privacy regulations
  • Accountable for the related marketing budgets – planning, tracking, optimization and reporting across all marketing activity to increase efficiencies and effectiveness

    • Key Requirements:

  • Minimum 10 years' technology industry marketing experience
  • Experience in B2B or field marketing, preferably strong domain and market knowledge of the Japan IT industry
  • Experience planning and executing targeted ABM campaigns
  • Excellent understanding of the needs of sales teams and ability to translate business needs into successful marketing plans
  • Prior experience with a major MNC in a regional capacity working across multiple functions and country stakeholders
  • Be creative, collaborative and methodical in your approach at reaching specific market audiences, working with multiple stakeholders across various platforms
  • Experience working with stakeholders including senior leadership
  • Strong collaboration, intercultural, presentation and communication skills
  • Fluent in Japanese and English
  • Strong organizational and time management skills
  • Degree in marketing, business, or equivalent discipline

    • Broadcom is proud to be an equal opportunity employer. We will consider qualified applicants without regard to race, color, creed, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability status, medical condition, pregnancy, protected veteran status or any other characteristic protected by federal, state, or local law. We will also consider qualified applicants with arrest and conviction records consistent with local law.

    If you are located outside USA, please be sure to fill out a home address as this will be used for future correspondence.

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