Marketing Director, Japan

1ヶ月前

Tokyo CIC jobs.contract_type_full_time /

Join us at the Tokyo Innovation Campus and play a crucial role in shaping the future of CIC's brand and marketing in Japan and Asia.

In this key position, you'll create and oversee a comprehensive marketing strategy, collaborate closely with top management, and propel our growth through innovative campaigns and strategic market positioning.

If you are a forward-thinking leader enthusiastic about initiating change and broadening horizons, this opportunity allows you to make a significant impact in a dynamic and expanding market. ABOUT CIC & CIC TOKYO

CIC establishes and manages a worldwide network of innovation campuses where startups, scale-ups, corporations, and public entities connect, work, and flourish.

Established in 1999, CIC oversees over square meters of innovation-focused workspace, labs, and event areas across North America, Europe, and Asia. Besides, CIC creates innovation-related programs, builds industry clusters, and offers top-notch innovation consulting.

CIC Tokyo, our first facility in Asia, started operating in October 2020 in Minato-ku's business district. Situated on the 15th and 16th floors of the Toranomon Hills Business Tower, CIC Tokyo is a unique innovation hub in Japan, spanning about 6,000 square meters.

We provide extensive workspace for over 250 companies. CIC Tokyo focuses on companies aiming for growth, along with communities and services seeking to accelerate their business expansion, both locally and globally.

Due to its impact on the startup and innovation scenes, CIC Tokyo frequently hosts VIPs like Prime Minister Kishida, Governor Koike, and other prominent business figures in Japan. It has become recognized as a prestigious hub for new businesses and startups nationwide.

Learn more about us here. YOUR DAY-TO-DAY RESPONSIBILITIES

This position, based at our Tokyo Innovation Campus, entails developing and overseeing CIC's brand and marketing strategy to drive growth in Japan and Asia.

You'll be involved in strategic planning, market research, and managing the complete marketing mix - covering digital and print advertising, email campaigns, social media, PR, and local events.

Collaboration with business unit leaders in Japan and marketing heads at headquarters is essential, as is supporting expansion initiatives across Asia.

Potential duties may include:

  • Creating a comprehensive marketing strategy to back key priorities across various business units, such as flexible workspace, ecosystem engagement programs, and expansion endeavors.
  • Forming and guiding go-to-market strategies at the country level for new center and program launches in Japan.
  • Directly overseeing budgets to ensure resources are appropriately allocated to achieve objectives.
  • Strategically directing local resources and external partners to implement comprehensive marketing tactics in collaboration with headquarters.
  • Providing regular updates on regional market insights to headquarters to guide global strategy and contribute to ongoing marketing performance evaluation.
  • Leading Japan's annual business planning process, including strategic adjustments, collaborating across business functions, budget planning, and setting KPIs. ABOUT YOU The ideal candidate is a proven leader with a history of goal achievement in a team setting, skilled in prioritizing tasks to meet deadlines. They possess a global perspective and exceptional interpersonal skills, capable of influencing business goals at all levels, including senior management. Passionate about innovation and networking, they are strategic thinkers who can lead a team and execute marketing initiatives directly. YOU HAVE
  • Over 10 years of professional marketing experience in Japan.
  • At least 5 years of people management experience.
  • A minimum requirement of a Bachelor's degree.
  • Fluency in Japanese and a very strong grasp of English.
  • Legal authorization to work in Japan, as CIC cannot provide visa sponsorship for this role at present.


Would be beneficial to have:
  • Experience in the real estate industry.
  • An MBA degree.
  • Previous global work environment experience. OUR OFFER
    • Competitive salary based on experience.
    • Permanent employment.
    • Allowance for commuting/transportation.
    • Monthly massage sessions.
    • Budget allocated for customized training to meet role and organizational objectives. Please submit your application in English. Thank you, CIC welcomes all candidates irrespective of race, color, ancestry, gender identity or expression, religion, national origin, sexual orientation, age, citizenship, marital status, or disability. We are proud to be an equal opportunity employer.

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