Job Description
Business Overview
Rakuten Group, headquartered in Japan, serves approximately 100 million users in Japan and over 1 billion globally. We offer more than 70 services across various fields, including e-commerce, payment services, financial services, telecommunications, media, and sports.

The Commerce & Marketing Company primarily provides internet services related to shopping, lifestyle, and leisure, offering a wide array of services that make daily life more enjoyable and convenient.

Department Overview
Net Supermarket Market Overview and Rakuten National Super's Contribution Area

• What is "Rakuten National Super"?

Rakuten National Super is a service launched in January 2022 as a platform that enables supermarkets across Japan to open and operate online supermarkets. It can be imagined as an "online supermarket version of Rakuten Ichiba." Leading supermarkets in Japan, including Seiyu, Beisia, and Inageya, as well as renowned and influential local supermarkets, have signed up to open online supermarkets. The number of participating supermarkets is expected to grow, and our service provides support for the launch and expansion of their online supermarket businesses, along with guidance towards early profitability.

• A Growing Market

The online supermarket market continues to experience double-digit year-over-year growth, and high growth is projected to continue. This trend is driven by increasing market demand due to factors such as the aging customer base of physical supermarket stores and the rise in dual-income households.

• Our Mission and Impact

At Rakuten National Super, our mission is to "empower local retailers and consumers through the power of digital." Food is an indispensable part of daily life, and our work contributes to making people's lives more convenient and enriched. Furthermore, as supermarkets play a significant role in local economies, our support also contributes to the revitalization of regional economies, making it a service with high social significance.

• Initiatives for OMO Promotion

In 2024, we released the Rakuten National Super app. This app facilitates OMO (Online Merges with Offline) by allowing users to access both online supermarket and physical store services within a single application, simply by switching tabs. As OMO is a recent key need for supermarkets, our challenge in this area is another significant contribution we can make.

Position
Why We Hire
This is an expansion hire due to business growth. Since its service launch, our business has been continuously expanding, and even now, as it approaches its fourth full year, it remains in a high-growth phase with significant room for further expansion. There are still numerous retailers currently in negotiations. As the number of partners and users increases, the demand for data will grow exponentially. Therefore, this position is a value-creation role where we expect proactive challenges in contributing to business sales and revenue through data.

Business Appeal

• Rakuten National Super's sales are consistently increasing month over month, and the market is projected for significant future growth. This is a business where you can experience the tangible growth of the business through your own efforts.
• Supermarkets play a vital role in local economies. Through our support, people's dietary lives become more convenient and enriched, and we contribute to the revitalization of local economies, allowing you to feel the high social significance of your work.
• By providing hands-on consulting to supermarkets, we solve problems together and celebrate shared growth, fostering a strong partnership.

Appeal of Autonomy and Culture

• Rakuten National Super operates with a team of approximately 20 people. Due to this size, each individual's work has a broad scope of influence and significant autonomy, allowing you to clearly see and feel how your contributions translate into tangible business results, including financial metrics.

Career Step Appeal

• This area offers immense potential for leveraging marketing data. Beyond web purchase and site traffic data, there are opportunities for cross-analysis with app data and offline purchase data. We are also beginning to explore initiatives utilizing AI. This position is for a Data Analyst/Data Scientist who can leverage their existing experience and is expected to not only analyze but also actively contribute to the implementation of strategies and the generation of sales

Appeal Unique to Rakuten Group

• The massive customer base of the Rakuten Group significantly contributes to attracting customers for businesses. Furthermore, the vast data obtained from this customer base offers a wide variety of valuable analytical approaches, and combining it with other data within the group is a unique and exciting aspect of being involved.
• The Rakuten Group's inherent system development capabilities are a unique and highly competitive strength in a fiercely competitive environment. This role also offers valuable experience in the data x technology domain.

We are looking for individuals who can enjoy these appeals and work with us.

Position Details
Key Responsibilities

• Strategizing and proposing netsuper business models and e-commerce channel enhancements to retail partners, including supermarkets.
• Providing consulting support for the development of netsuper business plans.
• Planning and proposing strategic alliances with various stakeholders, including government bodies, local municipalities, and delivery service providers.

Past Project Highlights

• Transforming Existing Delivery Services: Successfully transitioned a major retailer (annual sales: ¥80 billion) from their traditional home delivery service to an advanced online supermarket model utilizing Rakuten zenkokusuper.
• Digitizing Traditional Sales: Spearheaded the digital transformation of a ¥100 billion retailer's analog pre-order sales system by integrating it with Rakuten zenkokusuper.
• Community Support Scheme: Designed a regional shopping support scheme in collaboration with delivery partners, endorsed by local government agencies.

Work Environment
Team Structure

• The Supermarket OMO/DX Division's OMO-PF Section has a team of just over 20 members, primarily in their 20s and 30s.

Of these, 8 members belong to the Account Management Group, which is your assigned department.

• Approximately 60% are mid-career hires, while about 40% joined Rakuten Group, Inc. directly after graduation.

Backgrounds of Our Mid-Career Hires

Our team benefits from a diverse range of experiences, with members joining us from various industries including:

• Retail
• Education
• Finance
• Manufacturing (affiliated companies)
• Service industries

Mandatory Qualifications

• 5+ years of B2B sales experience.
• Strong proposal and problem-solving skills (for presenting to business leaders and executive management).
• Excellent communication skills (to build smooth, win-win relationships with diverse stakeholders).
• Proficiency in creating compelling proposal documents.

Desired Qualifications

• Knowledge of the E-commerce and Retail industries.
• Experience in business plan development.
• Experience in new business development or proposing new business initiatives.
• Experience in alliance management/business partnerships.

Other Information
Additional information on Location
Rakuten Crimson House

1-14-1 Tamagawa, Setagaya-ku, Tokyo

Additional Information On English Qualification
TOEIC Score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country.

Proof of qualifications will be required by the time of the job offer.

If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.

Rakuten Group, Inc. Homepage Link

• Recruitment * Employment type is detailed
• Rakuten

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