About the team
Distribution Partnerships are a critical driver of TikTok and ByteDance's success. We enable user growth and retention, strengthen engagement, build trust with partners, and generate long-term value for the business.
Our work spans mobile, telco, and platform initiatives, with growing importance placed on Partnerships-as-a-Service (PaaS) to support internal teams across the company.
This role will lead TikTok's distribution agenda across NEA, working as part of the global Distribution Partnerships leadership team.About the role
We are seeking a senior leader to head Distribution Partnerships across North Asia + Australia and New Zealand, a region that is central to TikTok and ByteDance's growth strategy and one of the world's most dynamic and fast-evolving markets.
The Distribution Partnerships – NEA + AUNZ will define strategy, lead a team, drive execution, and represent TikTok with key telecom, OEM, and ecosystem partners across the region.
Growth, Engagement, Trust, and Value Generation.
You will set the regional agenda, lead both a team and complex cross-functional initiatives, influence at senior levels internally and externally, and ensure delivery against ambitious business priorities.
This role is suited to an experienced professional with a global mindset, strong problem-solving skills across time zones, and a tireless entrepreneurial spirit.
This role requires frequent travel across Asia to maintain close relationships with partners and teams in-market.
Responsibilities:
Growth
- Define and deliver a clear subregional strategy that drives sustainable user growth.
- Structure, negotiate, and scale complex partnerships across telecom, OEM, and ecosystem partners.
- Localise and adapt initiatives to maximise impact across NEA's diverse markets.
- Communicate TikTok's vision effectively, influencing internal stakeholders, partners, and end users.
- Build transparent, reliable, and mutually beneficial relationships that establish TikTok as a trusted longterm partner in NEA.
- Ensure all partnerships uphold compliance, responsibility, and the highest standards of integrity.
- Assess and optimise partnership performance, balancing shortterm wins with longterm value creation.
- Identify and design new partnership models that deliver mutual benefit.
- Monitor and scale initiatives to maximise return on investment for the business.
- Lead, coach, and develop a highperforming team in a fastpaced, multicultural environment.
- Drive complex crossfunctional initiatives with Product, Marketing, Legal, Policy, Operations, and Trust & Safety.
- Influence senior leaders internally and externally to align priorities and secure resources for NEA.
Minimum Qualifications
- Substantial experience in business development, strategic partnerships, product, or strategy within leading technology, telecom, OEM, or consulting firms.
- Proven success in identifying, structuring, and negotiating commercial agreements that deliver measurable business growth.
- Strong record of scaling impactful partnerships across mature Asian markets, balancing strategic vision with executional depth.
- Ability to engage and influence senior stakeholders, both externally and internally, across product, legal, and operational functions.
- High cultural fluency and adaptability, with an understanding of how to operate effectively across diverse business contexts.
- High business proficiency, written and oral communication skills in Japanese and English, as this role requires significant interactions with internal stakeholders and external partners in both languages.
- Demonstrated ability to translate commercial opportunities into longterm, sustainable value for both company and partner.
- Experience leading regional initiatives or crossfunctional teams, with a focus on alignment, clarity, and accountability.
- Leadership experience building and developing highperforming teams in multicultural environments.
- Deep understanding of North East Asia's market landscape, with direct experience in Japan and/or South Korea strongly preferred.
- Ability to engage senior executives and navigate complex discussions with cultural nuance.
- Track record of defining or contributing to marketshaping initiatives, industry collaborations, or ecosystem development.
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy.
TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission.
Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible.
Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come.
By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.
When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.
To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.
We are passionate about this and hope you are too.Show more Show less
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