Job Title
Campaign Performance Manager
Job Description
Job title:
Campaign Performance Manager
Your role:
- Focus on the execution alongside all omni-channel activities (TVC, Retail, PR, SEA - e-tailer search, Paid Social - Programmatic - Affiliate - pages - CRM emails - E-trade content) across key Categories.
- Activate Campaigns and always-on presence for Personal Health in the market defining the brief with local market marketing team.
- Manage Media planning and evaluation, including evaluating strategic recommendation & detailed media plans, approving media plans, managing the PO & invoicing approval process, ensuring post-campaign evaluations including all touch-points, analysis & feedback
- Coordinate Media Agency
- Ensure the media ecosystem and target are defined, appropriate, and in line with overall KPI's.
- Drive analytics to support fact-based decision marketing processes, ongoing optimization, and ROI modelling.
- Drive ROAS, Total and Paid GMV, and for key categories Reach & Impact
- Bachelor, Master or comparable practical experience
- Media planning and Agency Management
- Digital Mindset
- Change management in the media thinking (internally and externally)
- Action Oriented and data-driven, clearly define decision-making process, use data-driven insights and seek inputs from diverse and inclusive sets of stakeholders
- Strong negotiation skill
- Business English fluency (especially vervbal)
- Native level Japanese skill
We are a health technology company.
We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve.
Do the work of your life to help the lives of others.- Learn more about .
- Discover .
- Learn more about .
If you're interested in this role and have many, but not all, of the experiences needed, we encourage you to apply.
You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion .-
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